Anuja Pradhan

Employment

• Symbiosis International University Associate Professor
  2025 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (14)

• Netflix and cringe – affectively watching ‘uncomfortable’ TV
  Marketing Theory 2023 DOI: 10.1177/14705931231154944
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• Feminist collaborative autoethnography for consumer research
  Consumer Culture Theory Conference 2022, Corvallis, United States, 07/07/2022 2022
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• Room for (dis)comfort
  11th Workshop on Interpretive Consumer Research, Liverpool, United Kingdom, 09/06/2022 2022
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• Cringe Watching
  Academy of Marketing Conference, 05/07/2021 2021
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• Postcolonial branding – from the subcontinent,
  ICMS Conference, India, 16/12/2021 2021
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• Tales of Podcasting
  Academy of Marketing Conference, 05/07/2021 2021
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• ‘Strategies from below’
  2020
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• Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women
  Association for Consumer Research Conference 2020, Paris, France, 30/09/2020 2020
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• Ethnic identification
  Consumer Culture Theory 2019 DOI: 10.1108/S0885-211120190000020010
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• Becoming Ananya
  Journal of Customer Behavior 2019 DOI: 10.1362/147539219X15774563471892
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