Dr. Aaruni Batta

Employment

• Chandigarh Business School of Administration, CGC Landran Associate Professor
  2017 - Present
• Chandigarh Business School of Administration, CGC Landran Associate Professor
  2017 - Present

Education

• Maharaja Agrasen University Ph.D
  2019 - 2023

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Thriving in the Digital Era
  Innovative Approaches to AI-Supported Hybrid and Remote Workplaces 2026 DOI: 10.4018/979-8-3373-7416-1.ch001
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• Shores of Success
  Harnessing AI to Transform Human Resources in Future Workplace Practices 2025 DOI: 10.4018/979-8-3693-8669-9.ch008
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• Exploring the Future of AI in Marketing and the Evolution of Consumer Insight Analysis
  2025 DOI: 10.4018/979-8-3373-3476-9.ch003
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• Humanizing AI
  AI Marketing and Ethical Considerations in Consumer Engagement 2025 DOI: 10.4018/979-8-3373-3476-9.ch017
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• Exploring the future of AI in marketing and the evolution of consumer insight analysis
  AI Marketing and Ethical Considerations in Consumer Engagement 2025 DOI: 10.4018/979-8-3373-3476-9.ch003
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• Humanizing AI: The role of employer branding in attracting and retaining top talent
  AI Marketing and Ethical Considerations in Consumer Engagement 2025 DOI: 10.4018/979-8-3373-3476-9.ch017
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• Employer Branding
  Innovative Technologies for Increasing Service Productivity 2024 DOI: 10.4018/979-8-3693-2019-8.ch013
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• Social Media Marketing Strategies for Innovating Relationship Marketing in the Digital Era
  Innovative Technologies for Increasing Service Productivity 2024 DOI: 10.4018/979-8-3693-2019-8.ch012
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• Employer branding: Pioneering HR innovations
  Innovative Technologies for Increasing Service Productivity 2024 DOI: 10.4018/979-8-3693-2019-8.ch013
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• Social media marketing strategies for innovating relationship marketing in the digital era
  Innovative Technologies for Increasing Service Productivity 2024 DOI: 10.4018/979-8-3693-2019-8.ch012
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