Dr. Jitender Kumar

Employment

• Maharshi Dayanand University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Mapping the landscape of virtual word of mouth (v-WOM) in the tourism sector: A bibliometric review
  Turyzm/Tourism 2024 DOI: 10.18778/0867-5856.34.2.11
  +Save
• Skill Development Programmes: Challenges and Employment Opportunities
  SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 2024 DOI: 10.1177/09708464241252316
  +Save
• The impact of electronic word-of mouth(e-WOM) on tourist purchase intention: a comparative study of the Indian and Vietnamese tourism industries
  Global Knowledge, Memory and Communication 2024
  +Save
• Understanding Indian Millennials' Awareness Towards Brand Personality of Apparel Brands
  SEDME (Small Enterprises Development, Management & Extension Journal): A worldwide window on MSME Studies 2024 DOI: 10.1177/09708464231209451
  +Save
• Electronic word of mouth (e-WOM) in tourism industry: a bibliometric analysis
  International Journal of Tourism Policy 2023 DOI: 10.1504/ijtp.2023.134514
  +Save
• Measurement and validity of Jennifer Aaker’s brand personality scale for Indian apparel brands
  Journal of Statistics and Management Systems 2023 DOI: 10.47974/JSMS-1150
  +Save