Benita S Monica

Employment

• Saveetha University Associate Professor
  2024 - Present
• Saveetha Institute of Medical and Technical Sciences Assistant Professor
  2016 - 2024

Education

• Anna University, Chennai PhD
  2011 - 2018
• University of Madras MBA
  2007 - 2009
• Madha Engineering College BE
  2003 - 2007

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Encouraging Innovation and Continuous Learning Metrics for Evaluating AI Effectiveness in Teaching, Research, and Administration
  2026 DOI: 10.4018/979-8-2600-3673-0.ch008
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• Impacts of Entrepreneurial Innovation in Economic, Social, and Environmental Sustainability
  2026 DOI: 10.4018/979-8-3373-7391-1.ch001
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• Green Branding
  2025 DOI: 10.4018/979-8-3373-6202-1.ch005
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• Green Branding: Sustainable and Ethical
  Sustainable Branding Cultural Intelligence and Co Marketing 2025 DOI: 10.4018/979-8-3373-6202-1.ch005
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• Are the student migrants satisfied with life? Effect of acculturative stress and perceived discrimination
  International Journal of Education Economics and Development 2021 DOI: 10.1504/IJEED.2021.111658
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• The effect of it employees’ engagement on work attitudes through cloud computing services
  Studies in Systems Decision and Control 2021 DOI: 10.1007/978-3-030-64987-6_29
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• Acculturative stress of internal migrants: Impact on work attitudes
  International Journal of Human Resources Development and Management 2019 DOI: 10.1504/IJHRDM.2019.098626
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• Acculturative stress: Effect on academic performance of rural migrant students
  International Journal of Business Excellence 2016 DOI: 10.1504/IJBEX.2016.077620
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