Jayesh Patel

Employment

• Ganpat University - V. M. Patel Institute of Management Professor
  2020 - Present
• Ganpat University- V. M. Patel Institute of Management Associate Professor
  2007 - 2020

Education

• Hemchandracharya North Gujarat University Ph.D.
  2011 - 2015
• N. R. Institute of Business Management, Gujarat University MBA (Marketing Specialisation)
  2004 - 2006
• Nirma Institute of Technology, Gujarat University Bachelor of Engineering (Chemical)
  1999 - 2003

Projects & Funding

Projects & funding information is unavailable.

Publications (19)

• Role of Culture in Consumer Marketing: Thematic Trajectories and Theoretical Roots
  Journal of Creative Communications 2026 DOI: 10.1177/09732586231205069
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• The role of human resource analytics in enhancing organisational performance and decision-making: A systematic literature review
  SA Journal of Human Resource Management 2026 DOI: 10.4102/SAJHRM.v24i0.3636
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• Does my school teach me entrepreneurship? School entrepreneurship curriculum and students’ entrepreneurial intention: a serial mediation-moderation analysis
  International Journal of Social Economics 2024 DOI: 10.1108/IJSE-05-2023-0350
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• Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions
  Journal of Retailing and Consumer Services 2023 DOI: 10.1016/j.jretconser.2023.103410
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• Managing job applications online: integrating website informativeness and compatibility in theory of planned behaviour and technology acceptance model
  DECISION 2021 DOI: 10.1007/s40622-020-00266-2
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• Self-identity and internal environmental locus of control: Comparing their influences on green purchase intentions in high-context versus low-context cultures
  Journal of Retailing and Consumer Services 2020 DOI: 10.1016/j.jretconser.2019.102003
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• Causality analysis of media influence on environmental attitude, intention and behaviors leading to green purchasing
  Journal of Cleaner Production 2018 DOI: 10.1016/j.jclepro.2018.06.024
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• Role of information of service quality in formation of behavioural intention among students: Empirical analysis in university settings
  International Journal of Services, Economics and Management 2018 DOI: 10.1504/IJSEM.2018.095614
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• Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention
  International Review on Public and Nonprofit Marketing 2017 DOI: 10.1007/s12208-016-0151-1
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• Consumer shopping orientation: identification and characterization of outshoppers
  Journal of Indian Business Research 2016 DOI: 10.1108/JIBR-01-2015-0005
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