0000-0002-0026-5303 About
Rich experience in management, industry and academics, Honorable President of India appointed as a visitor nominee to the prestigious NITs and IIEST & prestigious court of BHU, Varanasi. 2 Australian patents and 1 German patent, 2 Indian copyrights, Evaluator for the National Board of Accreditation (NBA), Member of the CMAT Advisory Committee of AICTE, National Head of a new product launch project at M/s Kirloskar Oil Engines Ltd, Pune and also worked as area Manager (Marketing) at M/s Majestic Auto Ltd, Ludhiana for 4 years, A large number of research publications. Corporate trainer, Authored /edited books on Advertising management, Consumer Behavior, and edited many books on various current issues, research supervisor of many students for various universities for the Ph.D. programme, official member of various professional bodies, undertaken many research projects, blend of experience from corporate and academics. Member of the advisory committee for CMAT 2023 by AICTE and NTA. Member of the Board of Studies for Department of Management, Sikkim University, Special Center for the study of north east India, Special, School of Arts and Aesthetics, Jawaharlal Nehru University, New Delhi. Noida International University, GNIOT, Trinity college, Member of the Academic Council, JNU. subject Expert for various prestigious assignments at NTA, UPSC. Member of the Selection Committee for IGNOU, IIMs, Central & state universities. Convener criterion 4 for NAAC accreditation committee at JNU. Convener & Member, Board of Studies at ABVSME, JNU and CCS University, Meerut. Published several research papers in national & International journals, organized & participated in several conferences, chaired various technical sessions, delivered key note address, presented papers, received awards, conducted FDP & MDPs. Resource person in prestigious training programs and refreshers programs of UGC, AICTE nominated Member at board of governor at PGDM programme, Visiting professor at prestigious Business schools, consultant at Industry & Government, Expert of NEP 2020.
Employment
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Jawaharlal Nehru University Professor2020 - Present
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (9)
- Blockchain for data protection and cyber fraud reduction: systematic literature review and technology adoption dynamics among gen Y and Z Save
- Artificial Intelligence in Risk Management Save
- Uncovering the trends and developments in subscription business models through bibliometric analysis Save
- Building career resilience: the interplay between university life satisfaction, career decision, and career adaptability Save
- Role of education 4.0 in innovative curriculum practices and digital literacy– A bibliometric approach Save
- A Bibliometric Analysis of Research Trends to Study the Impact of Financial Development on the Environment Save
- Building a transcendental attitude: integrating ancient wisdom for ethical conduct in the modern workplace Save
- How Deep Learning Can Help in Regulating the Subscription Economy to Ensure Sustainable Consumption and Production Patterns (12th Goal of SDGs) Save
- Social Media Misinformation Effect on Mental Health in Covid 19: A Review Study Save