PV
Pranay Verma
Amity University, Footwear Design and Development Institute, Indian Institute of Management Lucknow, Indian Institute of Management Kozhikode, National Institute of Technology Warangal
0000-0002-0104-5943
About
Professor (Marketing) interested in Brand Management, Retail, Hospitality and Adoption.
Employment
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Amity University Professor (Dr.)2019 - Present
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Footwear Design and Development Institute Consultant2014 - 2019
Education
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Indian Institute of Management Lucknow Ph.D.? - 2022
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Indian Institute of Management Kozhikode MBA (Marketing)? - 1999
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National Institute of Technology Warangal B Tech? - 1992
Projects & Funding
Projects & funding information is unavailable.
Publications (19)
- An Integration of the PLS/fsQCA Approach for Investigating the Impact of Quality Parameters on Relationship Quality in Mobile Banking Save
- Quality Aspects of Mobile Banking - Public and Private Sector Banks in India Save
- Optimizing organisation system by focusing on mental wellbeing, substance abuse, counterproductive work behaviour, resilience and stress, using SEM Save
- Does reality congruence determine e-commerce customer’s engagement? Role of service quality, trust and commitment Save
- The influence of AR & VR-induced reality congruence on customer engagement in e-commerce websites: a mediation analysis Save
- A Foodie’s Proselytization Mediates Lifestyle and Affective Commitment: An Application of Affect Heuristics in the Hospitality Sector Save
- The relationship between brand engagement, brand loyalty, overall brand equity and purchase intention Save
- Impact of Brand Engagement on Behavioral Loyalty, Brand Equity and WOM Through Attitudinal Loyalty Save
- The Effect of Price Verification, Product Display, Assortment Satisfaction upon Overall Satisfaction, Online Repatronage Intention, and Customer Loyalty Save
- The Effect of Brand Engagement and Brand Love upon Overall Brand Equity and Purchase Intention: A Moderated –Mediated Model Save