Dr. Baisakhi Mitra Mustaphi
N. L. Dalmia Institute of Management Studies & Research
Research areas: Business, Management and Accounting · Marketing · Marketing and Advertising Strategies · Consumer Behavior and Marketing Influence · Digital Marketing and Social Media
0000-0002-0112-0587
About
Dr. Baisakhi Mitra Mustaphi holds a PhD in Management from University of Mysore. She has been in the field of Education for around 20 years. She did Masters in Business Administration from University of Calcutta with specialization in Marketing. She has been a Faculty of Management with leading Management Institutes in Mumbai & Bangalore and is also an approved PhD Guide in Management Studies of University of Mumbai. She has published research papers in International & National Journals and presented papers at various National & International Conferences organized by IIM, North American Society for Marketing Education in India, Academy of Indian Marketing, AMDISA, etc. She has been Track Chairperson of International Research Conferences at reputed Management Institutes in India and also at Foreign University- American Institute of Applied Sciences in Switzerland. She is an Academic Advisory Board Member at MIT Mysore. Dr. Baisakhi is a PhD Examiner for Management Studies with reputed Institutions. She is also Reviewer of Research papers in reputed Journals in the field of Management . She teaches courses in Marketing and General Management. Her area of interests are Consumer Behaviour, Integrated Marketing Communication, Services Marketing, International Marketing, Luxury Marketing, Marketing Management. She has successfully completed the Harvard Business School Online Certificate Program in “Disruptive Strategy”. She received the Best Educationist Award from International Institute Of Education & Management . She is currently working as Associate Professor & HOD Marketing at N. L. Dalmia Institute of Management Studies & Research, Mumbai
Employment
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N. L. Dalmia Institute of Management Studies & Research Associate Professor & HOD Marketing
Education
Education history is unavailable.
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Publications (30)
- How Eco-Conscious Branding is evolving as a Strategic Driver in Tourism Marketing Save
- Understanding Consumer Cognition in the Age of E-Commerce Save
- Neural Mechanisms of Consumer Decision Making: A Neuromarketing Approach Save
- Social Media Marketing and Its Impact on Consumer Perception with Respect to Beauty and Personal Care Products Save
- Consumer Behaviour Towards Luxury Brands Save
- RURAL MARKETING STRATEGIES ADOPTED BY SELECTED ORGANIZATIONS Save
- An Exploration of Tech-Driven Pathways in Sustainable Tourism: Transforming Sectoral Obstacles into Opportunities Save
- Consumer Perception towards Electric Vehicles in Emerging Markets Save
- The New Marketing Radar: Social Listening in Action Save
- A Multivariate Analysis Of Hypothetical Brand Extensions Of Haier As A Corporate Brand In The Indian Market Save
- Unified Payments Interface (UPI) ecosystem in India: A descriptive study on digital sustainability and Challenges post COVID-19 Save
- Consumer Attitude and its implication on Marketing with respect to selected brands Save
- Consumer Perception Towards OTT Media Channels Save
- The Great Resignation or The Great Reshuffle: How India will look after the COVID-19 pandemic Save
- A Case study of OnePlus : Strong Positioning in Indian Premium Smartphone Segment by Innovative Marketing Strategies Save
- Innovation in Marketing Save
- Swadeshi Versus Global Brands: Mapping the Efficacy of the Self-reliance Invocation Save
- Marketing Strategies adopted by selected organizations during the Pandemic Save
- Decoding the Factors Impacting the Dynamics of Digital Payment Service Adoption in MSMEs Save
- Decoding the Factors Impacting the Dynamics of Digital Payment Service Adoption in MSMEs Save