Gufran Ahmad

About

Ph.D. Reseach Scholar at Institute of Management Studies, Banaras Hindu University(BHU), Varanasi, India.

Reseach Interest areas - Consumer Behaviour, Sustainability, Luxury, Fashion, Retail

Employment

Employment history is unavailable.

Education

• Banaras Hindu University Ph.D.
  2020 - Present
• University of Lucknow Master of Business Administration (MBA)
  2018 - 2020
• National Institute of Fashion Technology - Kolkata Campus Bachelor of Fashion Technology (B. F. Tech)
  2014 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (5)

• Using Martech for Sustainable Fashion Retail - A Bibliometric Approach
  International Journal of Electronic Commerce Studies 2026 DOI: 10.7903/ijecs.2591
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• Communicating Sustainable Luxury: A Netnography of Indian Fashion Brands’ Posts on Instagram
  Metamorphosis: A Journal of Management Research 2026 DOI: 10.1177/09726225261423598
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• A Comparative Study of Sustainability Reporting Techniques in Luxury Fashion Firms
  2025 DOI: 10.4324/9781003600992-15
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• Sustainable Luxury Fashion in India: A Case of Grassroot by Anita Dongre
  Emerging Economies Cases Journal 2024 DOI: 10.1177/25166042231220196
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• Implementation of Quality tools in Suit manufacturing to avoid customer returns
  SMS Journal of Enterpreneurship and Innovation 2018 DOI: 10.21844/smsjei.v4i02.13999
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