Nandukrishna T. Ajith

Employment

• Government Arts and Science College Ollur Asssistant Professor
  2023 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Experience Matters: Exploring the Impact of User Experience on Stickiness and Loyalty in OTT Platforms
  International Journal of Human–Computer Interaction 2025 DOI: 10.1080/10447318.2024.2443245
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• Investigating the switch from sanitary napkins to menstrual cups
  Journal of Cleaner Production 2024 DOI: 10.1016/j.jclepro.2024.142197
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• Switching channels: investigating the push, pull, and mooring effects of moving from cable TV to OTT services
  Leisure Studies 2023 DOI: 10.1080/02614367.2023.2256030
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• Play, pause or praise? – a dual factor theory exploration of continuance, discontinuance and recommendation intentions in OTT platforms
  World Leisure Journal 2023 DOI: 10.1080/16078055.2023.2247385
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• Caring the Sharing Apps – Exploration of the Factors Affecting User Satisfaction with Sharing Economy Apps
  Journal of Global Marketing 2023 DOI: 10.1080/08911762.2023.2208059
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• What Drives User Stickiness and Satisfaction in OTT Video Streaming Platforms? A Mixed-Method Exploration
  International Journal of Human–Computer Interaction 2023 DOI: 10.1080/10447318.2022.2160224
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