Tandon, V.

About

She is Assistant Professor and Master of Commerce from St. John’s College, Dr. B.R. Ambedkar University, Agra, India. She has completed her PGDBA from Symbiosis, Pune, India. She has five years of teaching experience and authored research papers in international journals and books. Presently, she is Assistant Professor in Uttam Group of Institutions, Runakta, India. Being dedicated to research work, her research interests primarily comprise concentration on consumer buying behaviour, buyer psychology, and exploring the role of psychological / behavioural / attitudinal / perception-related factors in entrepreneurship and marketing. Her thesis encompasses the role of spirituality in modern consumer behaviour. Being a freelance research associate, she also guides aspiring researchers and fellow scholars.
Ms. Vanshika is an international reviewer for reputed Personality and Individual Differences Journal of Elsevier and member of IFERP (Institute for Engineering Research and Publication. Being a research enthusiast, she has worthily contributed original research papers encompassing practically applicable models and/or validated analysis dedicated to consumer behaviour and persona. Her researches have been appreciated due to their systematic resolutions to present-day entrepreneurial and marketing hurdles aiming at expansiveness of Indian trade and commerce on a global scale.

Employment

• Uttam Group of Institutions Assistant Professor
  2023 - Present
• Gayatri Shiksha Samiti Faculty Member
  2022 - 2023
• Agra Public Group of Education Faculty Member
  2022 - 2022
• International Institute of Fashion Technology (IIFT) Lecturer
  2015 - 2018

Education

• Dr. Bhim Rao Ambedkar University Research Scholar
  2021 - Present
• Symbiosis Centre for Distance Learning Post Graduate Diploma in Business Administration
  2016 - 2018
• Dr. Bhim Rao Ambedkar University M. Com (Business Administration)
  2014 - 2016
• Dr. Bhim Rao Ambedkar University B. Com (Vocational)
  2012 - 2015

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Online Shopping in India: A Cross-Cultural Study of Paradigm Shift in Tier II Cities
  European Journal of Theoretical and Applied Sciences 2024 DOI: 10.59324/ejtas.2024.2(2).16
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• Paradigm Shift in Digital Marketing: A Study of Artificial Intelligence
  International Conference on Multidisciplinary Innovation in Academic Research (ICMIAR) 2023
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• Role of Artificial Intelligence in Political Parties’ Marketing Strategies
  International Conference on Reimagining Marketing with Technology 2023
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• Impact of COVID-19 on Green Consumerism: An Indian Perspective
  Asian Business School International Conference on Vision 2070: Achieving Sustainability through Management and Technology 2022
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• Reconsidering the Role of Social Commerce in moulding Consumer Buying Behaviour during COVID-19: A Fuzzy Logic Approach
  13th International Conference on Industry 4.0 & Key Drivers of Sustainable Global Business Practices (ICSGBP) 2022
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• Impact of COVID-19 on Green Consumerism: An Indian Perspective
  ASB International Journal of Management Technology 2021
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• Online Shopping Consumer Buying Behaviour: A Multivariate Analysis
  Webology 2021
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• Role of Compulsive Buying Behaviour in Gaming Industry A Study of Developing Country
  Delhi Business Review 2020 DOI: 10.51768/dbr.v21i2.212202005
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• Impact of Covid-19 on Hotel Industry: A System Approach
  International Journal for Research in Engineering Application & Management 2020 DOI: 10.35291/2454-9150.2020.0412
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• Effect of Culture in Consumer Buying Behavior: An Exploratory Study of Indian Retail Market
  International Journal of Creative Research Thoughts 2020
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