pratap

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Publications (76)

• Beyond Adoption: Structural Tensions Between Digital Advertising Platforms and SME Requirements
  2026 DOI: 10.2139/ssrn.6682951
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• Sustainability-Driven Marketing Strategies
  2026 DOI: 10.4018/979-8-3373-6435-3.ch013
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• Sustainable Tourism and Its Impact
  2025 DOI: 10.4018/979-8-3373-2053-3.ch013
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• Challenges in New Product Development and Innovation
  2025 DOI: 10.4018/979-8-3373-0812-8.ch002
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• Community-Based Corporate Social Responsibility in Businesses
  2025 DOI: 10.4018/979-8-3693-7081-0.ch002
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• Management of Marketing Information
  2025 DOI: 10.4018/979-8-3373-0710-7.ch024
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• Corporate Profitability and Corporate Social Responsibility in Organizations
  2025 DOI: 10.4018/979-8-3693-8719-1.ch005
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• Marketing Communications and Social Responsibilities of Businesses
  2025 DOI: 10.4018/979-8-3693-3579-6.ch013
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• Socially Responsible Marketing Communications and Target Marketing
  2025 DOI: 10.4018/979-8-3693-3579-6.ch014
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• Community-Based Corporate Social Responsibility
  Building Sustainable Human Resources Management Practices for Businesses 2024 DOI: 10.4018/979-8-3693-1994-9.ch003
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