AS

Abhaya Ranjan Srivastava

Birla Institute of Technology, Mesra, Indian School of Mines

ORCID iD 0000-0002-0340-3943
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About

Abhaya Ranjan Srivastava holds a Ph.D. in Management from IIT (ISM), Dhanbad and is presently working as Associate Professor in the Department of Management, BIT Mesra, Ranchi. His educational qualifications include PGDBM (Marketing) and BE (Electronics).

He Started his academic career with BIT Mesra in January 2003. In his academic experience of more than 22 years he has International Exposure of BIT International Centre Muscat and of BIT Mesra, Noida Campus also. He has prepared the Five Year Perspective Plan (2005-2010) under the National Food for Work Program (NFFWP) for the districts of Katihar and Araria, Bihar, India.

He has authored around 40 publications which include articles in reputable journals, conference proceedings, book chapters, and has published a book on Digital Marketing. He also published an edited book as Co-Editor and has organized a National Workshop on Digital Marketing.

Prior to academia he worked at Intex Technologies (India) Ltd. and other IT sector companies where he gained an excellent exposure of sales, branding and purchasing in the corporate sector. His research interests are in Social Media Marketing, Digital marketing, Retailing and Indigenous handicrafts. He likes visiting places and contributing to social causes.

Employment

  • Birla Institute of Technology, Mesra Associate Professor
    2024 - Present
  • Birla Institute of Technology, Mesra Assistant Professor
    2003 - 2024

Education

  • Indian School of Mines Ph. D.
    2010 - 2014

Projects & Funding

Projects & funding information is unavailable.

Publications (12)