Kishore Gopalakrishna Pillai

Employment

• Rajagiri Business School Distinguished Professor
  2022 - Present
• Amrita Vishwa Vidyapeetham Professor of Marketing and Dean/Associate Dean
  2019 - 2022

Education

• Indian Institute of Management Calcutta MBA (PGDM)
  1992 - 1994

Projects & Funding

Projects & funding information is unavailable.

Publications (35)

• Diversity effects in subjective probability judgment
  Thinking & Reasoning 2022 DOI: 10.1080/13546783.2021.2000494
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• Differential moderating effects of strategic and operational reconfiguration on the relationship between open innovation practices and innovation performance
  Research Policy 2021 DOI: 10.1016/j.respol.2020.104146
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• Theorizing the dark side of business-to-business relationships in the era of AI, big data, and blockchain
  Journal of Business Research 2021 DOI: 10.1016/j.jbusres.2021.04.043
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• The effect of social comparison orientation on luxury purchase intentions
  Journal of Business Research 2021 DOI: 10.1016/j.jbusres.2021.05.033
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• Comparing the measures of consumer knowledge calibration
  European Journal of Marketing 2020 DOI: 10.1108/EJM-12-2019-0875
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• Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
  European Journal of Marketing 2020 DOI: 10.1108/EJM-04-2020-0247
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• Reaping benefits from knowledge transfer – the role of confidence in knowledge
  Journal of Knowledge Management 2020 DOI: 10.1108/JKM-04-2020-0262
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• Seeing brands as humans: Development and validation of a brand anthropomorphism scale
  International Journal of Research in Marketing 2020 DOI: 10.1016/j.ijresmar.2020.02.007
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• Let’s Be Friends: National Homophily in Multicultural Newcomer Student Networks
  Social Networking 2019 DOI: 10.4236/sn.2019.81002
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• Regulatory focus, nutrition involvement, and nutrition knowledge
  Appetite 2019 DOI: 10.1016/j.appet.2019.03.008
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