Employment
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Amity University Assistant Professor2022 - Present
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Amity University Senior Research Fellow2019 - 2020
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Amity University Junior Research Fellow2017 - 2019
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (7)
- Shop More and Earn More : The Never-Ending Game of Mobile Commerce Save
- Green choices and brand happiness: A recipe for brand evangelism Save
- An integrative approach to the nexus of brand loyalty and corporate social responsibility Save
- Brand Love and Brand Hate: Integrating Emotions into Brand-Related Experiences and Loyalty Save
- Personality: A matter of multiple theories Save
- Smartphone operating system preference based on different personality & lifestyle traits of the consumer Save
- The role of ewom in social media on consumer’s choice of restaurant selection: An insight into the decision making process Save