Sridhar Samu

Employment

• Great Lakes Institute of Management Associate Professor
  2015 - Present
• Indian School of Business Assistant Professor
  2006 - 2015
• University of Manitoba Assistant Professor
  2002 - 2006
• Memorial University of Newfoundland Assistant Professor
  1998 - 2002
• Berry College Assistant Professor
  1996 - 1998
• Indian Institute of Management Kozhikode Visiting Professor
  ? - 2006

Education

• Indiana University Bloomington Doctor of Philosophy
  ? - 1996
• XLRI Jamshedpur Post Graduate Diploma in Business Management
  ? - 1988
• University of Calicut Bachelor of Science
  ? - 1982

Projects & Funding

Projects & funding information is unavailable.

Publications (10)

• Cause marketing communications: Consumer inference on attitudes towards brand and cause
  European Journal of Marketing 2014 DOI: 10.1108/EJM-04-2012-0226
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• Nonprofit and business sector collaboration: Social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings
  Nonprofit and Business Sector Collaboration: Social Enterprises, Cause-Related Marketing, Sponsorships, and other Corporate-Nonprofit Dealings 2013 DOI: 10.4324/9780203049587
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• Impact of brand-building activities and retailer-based brand equity on retailer brand communities
  European Journal of Marketing 2012 DOI: 10.1108/03090561211259998
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• The effect of country-related brand associations and product attributes on attitude toward unfamiliar foreign brands: A schema congruity perspective
  Journal of International Consumer Marketing 2011 DOI: 10.1080/08961530.2011.543055
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• Brand related information as context: The impact of brand name characteristics on memory and choice
  Journal of the Academy of Marketing Science 2010 DOI: 10.1007/s11747-009-0175-8
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• The effect of fit and dominance in cause marketing communications
  Journal of Business Research 2009 DOI: 10.1016/j.jbusres.2008.01.039
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• The impact of smokers' group-membership and activist gender on tolerance for smoking, receptiveness and perceived susceptibility to anti-smoking messages, and likelihood of anti-smoking activism
  Journal of Nonprofit and Public Sector Marketing 2009 DOI: 10.1080/10495140802528997
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• Altruistic by association, altruistic for advantage? Buying groups and small firm community involvement
  Nonprofit and Voluntary Sector Quarterly 2008 DOI: 10.1177/0899764008314595
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• Dimensions of business and nonprofit collaborative relationships
  Journal of Nonprofit & Public Sector Marketing 2003
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• Using advertising alliances for new product introduction: Interactions between product complementarity and promotional strategies
  Journal of Marketing 1999
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