Dr. Ajay Joseph

Employment

• Bharata Mata College Assistanat Professor
  2015 - Present
• Marian College Kuttikkanam Assistant Professor
  2014 - 2015

Education

• Swami Vivekanand Subharti University Master of Business Administration (Marketing and HR)
  2023 - 2025

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• Mitigating distraction: interactivity and atmospherics in social commerce
  International Journal of Retail & Distribution Management 2025 DOI: 10.1108/IJRDM-02-2025-0145
  +Save
• Effect of user and firm-generated content on usage intention of sports brands across social media platforms
  Spanish Journal of Marketing - ESIC 2025 DOI: 10.1108/sjme-02-2024-0038
  +Save
• Online Atmospherics: A Systematic Literature Review and Future Research Agenda
  International Journal of Consumer Studies 2025 DOI: 10.1111/ijcs.70022
  +Save
• Effect of Gamification on Teaching-Learning Process: A Descriptive Study
  Indian Journal of Educational Technology 2024
  +Save
• Brand trust and engagement in social commerce
  International Journal of Consumer Studies 2023 DOI: 10.1111/ijcs.12947
  +Save
• Discontinuance Intention of Online Shoppers Due to Techno Stress: An SOR Perspective
  IPE Journal of 2021
  +Save
• RAPPORT ON BRAND EXPERIENCE DYNAMICS AND BRAND RESONANCE
  Strad Research 2020 DOI: 10.37896/sr7.7/077
  +Save
• Internet banking security and its adoption in kerala
  Gedrag en Organisatie 2020 DOI: 10.37896/GOR33.02/038
  +Save
• ROLE OF MSME IN WOMEN ENTREPRENEURIAL DEVELOPMENT
  BHARATA MATA JOURNAL of Multidisciplinary Studies 2016
  +Save
• The financial inclusion and self-help groups in Elappara village
  International Journal of Research in Social Sciences 2013
  +Save