Harmandeep Singh

Employment

• Christ University Assistant Professor
  2021 - Present
• Christ University Assistant Professor
  2021 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (16)

• Does AI matter in marketing? Unveiling the role of AI-driven marketing in quick grocery
  The International Review of Retail, Distribution and Consumer Research 2026 DOI: 10.1080/09593969.2025.2526482
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• Enhancing Quick Commerce Service Experience Through AI Marketing
  2025 DOI: 10.4018/979-8-3693-9561-5.ch007
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• Voluntary cybersecurity risk disclosures and firms’ characteristics: the moderating role of the knowledge-intensive industry
  Asian Journal of Accounting Research 2025 DOI: 10.1108/AJAR-12-2023-0413
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• From Convenience to Sustainability
  2025 DOI: 10.4018/979-8-3693-8949-2.ch011
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• Enhancing Quick Commerce Service Experience Through AI Marketing: An Empirical Investigation
  Leveraging AI Powered Marketing in the Experience Driven Economy 2025 DOI: 10.4018/979-8-3693-9561-5.ch007
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• From convenience to sustainability: Reimagining quick commerce in India
  Green Economics and Strategies for Business Sustainability 2025 DOI: 10.4018/979-8-3693-8949-2.ch011
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• Is corporate reputation associated with voluntary cybersecurity risk reporting?
  Meditari Accountancy Research 2025 DOI: 10.1108/MEDAR-02-2024-2329
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• Navigating the landscape of green marketing trends and identifying greenwashing red flags
  Driving Green Marketing in Fashion and Retail 2024 DOI: 10.4018/979-8-3693-3049-4.ch005
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• Cybersecurity Disclosure and Corporate Reputation
  Advances in Information Security, Privacy, and Ethics 2023 DOI: 10.4018/978-1-6684-9018-1.ch008
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• Cybersecurity Disclosure and Corporate Reputation: Rising Popularity of Cybersecurity in the Business World
  Effective Cybersecurity Operations for Enterprise Wide Systems 2023 DOI: 10.4018/978-1-6684-9018-1.ch008
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