Anand Jhawar
Institute of Management Technology, Indian Political Action Committee, Xavier School of Management, Indian Institute of Management Raipur, ICICI Bank, M.S.Ramaiah Institute of Technology
0000-0002-0502-3872
About
He is an Assistant Professor - Marketing at Institute of Management Technology Ghaziabad, India. He has completed his FPM (Ph.D) in Marketing area from XLRI Jamshedpur, India. He has a Master Degree in Management from Indian Institute of Management Raipur, India and a Bachelor Degree in Electrical and Electronics Engineering from M.S.Ramaiah Institute of Technology, Bangalore, India. He has corporate work experience in Godrej & Boyce Mfg.Co.Ltd. and Birla Gold Cement(Aditya Birla Group) in Business Excellence and Sales & Marketing. His area interest for research are Green Marketing, Influencer Marketing and Brand Management.
Employment
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Institute of Management Technology Assistant Professor2024 - Present
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Indian Political Action Committee Senior Associate2019 - 2020
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ICICI Bank Relationship Manager2019 - 2019
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Birla Gold Cement Area Sales Manager2018 - 2019
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Godrej & Boyce Manufacturing Company Limited Assistant Manager-Business Excellence2013 - 2015
Education
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Xavier School of Management PH.D2020 - 2024
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Indian Institute of Management Raipur MBA2016 - 2018
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M.S.Ramaiah Institute of Technology Bachelor of Engineering2009 - 2013
Projects & Funding
Projects & funding information is unavailable.
Publications (12)
- Perceived social media agility and consumer responses: the roles of consumer experience and media richness orientation Save
- From attraction to retention: a qualitative inquiry into AI influencer stickiness Save
- Cool Brands or Brand Coolness: A Systematic Literature Review and Future Research Agenda Save
- The Emotional Paradox of Travel: Exploring Adaptive and Maladaptive Coping in Post-Crisis Tourism Save
- Can Virtual Influencers Induce Destination Visit Intentions? A Mediation Analysis Journey Through the Uncanny Valley Save
- Examining the consequences of sponsorship disclosures on travel influencer-social media user relationships: A journey of expectancy violation Save
- Avatar–Human Interaction: Bibliometric Review and Future Research Avenues Through the Theory–Context–Methods Lens Save
- Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective Save
- Sponsorship Disclosure on social media: literature review and future research agenda Save
- The grey side of influencer marketing: Content, contexts, and consequences Save