0000-0002-0579-2807 About
Dr. Manish Das is a consumer psychologist and faculty member at Tripura University (A Central University), India. His research examines the intersection of decision-making and consumer psychology, with a focus on how individuals and groups make consumption-related choices in diverse market settings. His work has appeared in leading marketing journals including Psychology & Marketing, Industrial Marketing Management, European Journal of Marketing, and the Journal of Business Research. In addition to his prolific research output, he serves as an active peer reviewer for top-tier journals including the Journal of Business Research, Psychology & Marketing, and the European Journal of Marketing.
He currently holds the position of Associate Editor for Humanities and Social Sciences Communications, a prestigious journal under the Springer Nature Group. He has received research support from the Indian Council of Social Science Research (ICSSR) and is actively involved in academic mentorship and research supervision.
Dr. Das also leads the Entrepreneurship Development Centre and Incubation Centre at Tripura University, initiatives funded by the Government of India, mentoring more than 30 start-ups across North-East India.
Employment
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Tripura University Assistant Professor2008 - Present
Education
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Tripura University PhD? - 2020
Projects & Funding
Projects & funding information is unavailable.
Publications (50)
- Consumer Empowerment: A Hybrid Review and Future Research Directions Save
- Motivational Theory Perspective of Factors Influencing MOBA In–game Items Purchase: A Fuzzy DEMATEL Approach Save
- Barriers of eco-friendly packaging (EFP) adoption: a multi-stakeholder perspective Save
- Buying local: how functional values, social identity and gender shape consumer preferences in developed and emerging markets Save
- How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition Save
- Online service failure and recovery: An integrated meta-analytic perspective of attribution and justice theories Save
- Bridging the gap: The impact of proximity, efficacy and identity in our response to the climate crisis Save
- Masstige Consumption: A Motivation-Desire-Outcome Framework with Implications for Luxury Brand Management Save
- Why the masses purchase prestige products? A meta-analysis Save
- Market basket analysis and product bundling at Mirra’s Kitchen Save