Dr. Jyotsana Thakur

About

An Academician, Researcher, Author, Editor and Reviewer, primarily works for the community development to create value and attitude towards Peace and Globalization. Interest areas are Research, Advertising and Branding, Public Relations and Corporate Communication, CSR, Social Media Marketing, Media Laws and Ethics, Digital Marketing, E-Learning. Have more than 20 years of experience in the field of Journalism and Mass Communication.

Employment

• Chandigarh University Professor & HOD
  2021 - Present
• Amity University - Haryana Campus Associate Professor
  2011 - 2021
• Youth Enlightening the Society, NGO, Shimla, Himachal Pradesh. Public Relations Officer
  2009 - 2011
• Tecnia Institute of Advanced Studies Assistant Professor
  2008 - 2008
• Softdot Hi-Tech Educational & Training Institute Assistant Professor
  2006 - 2007
• Transworld Asset Capital Holdings Ltd. 22/44, West Patel Nagar, New Delhi-110008. Public Relations Officer
  2001 - 2004

Education

• Amity University - Haryana Campus PhD in Journalism & Mass Communication
  2012 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (22)

• Soundscapes: Impact of AI in Cinematic Audio
  2026 DOI: 10.1007/978-3-032-11488-4_17
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• AI in Film Remastering: Transforming Visual Aesthetics
  2025 DOI: 10.1007/978-981-96-2700-4_17
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• Evaluating the Application of Blockchain in Education for Secured and Transparent Record-Keeping
  Recent Trends in Engineering and Science for Resource Optimization and Sustainable Development 2025 DOI: 10.1201/9781003596721-26
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• The Role of Virtual Learning Platforms on Student Engagement in Hybrid Models: A Study of Selected Government and Private Schools in Jammu and Kashmir
  2025 DOI: 10.2991/978-94-6463-872-1_47
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• Data Mining Techniques for Content-Based Image Retrieval
  2023 3rd International Conference on Advance Computing and Innovative Technologies in Engineering, ICACITE 2023 2023 DOI: 10.1109/ICACITE57410.2023.10182411
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• Implications & Impact of Artificial Intelligence in Digital Media: With Special Focus on Social Media Marketing
  E3S Web of Conferences 2023 DOI: 10.1051/e3sconf/202339907006
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• E-Commerce: A Study of Consumer Behaviour Specific to Purchase of Lifestyle Products Online
  International Journal of Application or Innovation in Engineering and Management (IJAIEM) 2020
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• Impact of Mass Media Campaigns on Health Promotion and Change in Health Behaviour with Specific Reference to COVID-19
  International Journal of Application or Innovation in Engineering and Management (IJAIEM) 2020
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• Role of Celebrity Endorsement in Advertising for Promotion and Awareness
  International Journal of Application or Innovation in Engineering and Management (IJAIEM) 2020
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• Digital Literacy and Academic Performance at Higher Education: Effects and Challenges
  International Journal of Application or Innovation in Engineering and Management (IJAIEM) 2019
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