Kirti Sharma

Employment

• Management Development Institute Associate Professor

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• Role of Emotions in Luxury Sustainability: A Review and Future Agenda
  Sustainable Development 2026 DOI: 10.1002/sd.71462
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• Transparency Matters: Psychological Ownership and Trust as Mediators of Explainable Artificial Intelligence Effectiveness
  Psychology & Marketing 2026 DOI: 10.1002/mar.70129
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• Plugged into the future: how immersive technologies are changing service experiences?
  Journal of Service Theory and Practice 2025 DOI: 10.1108/JSTP-12-2024-0465
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• Sustainable practices in business operations - Merely a moral obligation of modern companies or a strategic asset for enhancing shareholders value
  Journal of Environmental Management 2025 DOI: 10.1016/j.jenvman.2025.124365
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• Customer involvement and servitization in hybrid offerings: moderating role of digitalization and co-creation
  International Marketing Review 2023 DOI: 10.1108/IMR-11-2021-0325
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• Emotions and consumer behaviour: A review and research agenda
  International Journal of Consumer Studies 2023 DOI: 10.1111/ijcs.12937
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• Systematic Literature Review on Importance of Limited Resource Model in Health-oriented Behaviours
  Vision: The Journal of Business Perspective 2023 DOI: 10.1177/0972262921999867
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• Assessing the psychometric properties of cultural intelligence scale among Indian employees
  Current Psychology 2022 DOI: 10.1007/s12144-020-00814-0
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• Employing machine learning for capturing COVID-19 consumer sentiments from six countries: a methodological illustration
  International Marketing Review 2022 DOI: 10.1108/IMR-06-2021-0194
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• I “showroom” but “webroom” too: investigating cross-shopping behaviour in a developing nation
  International Journal of Retail and Distribution Management 2022 DOI: 10.1108/IJRDM-05-2021-0222
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