Felicia Naatu

About

Felicia Naatu is an Associate Professor at the School of Business at the Simon Diedong Dombo University of Business and Integrated Development Studies (SDD-UBIDS), Ghana. She had her PhD from the University of Agder in Norway and her research interest is in franchising, social entrepreneurship, corporate social responsibility, international business, branding, and marketing-related studies. She has published in highly reputable journals including Technological Forecasting & Social Change, Journal of International Management, Social Entrepreneurship, International Journal of Emerging Markets, Competitiveness Review and Journal of Promotion Management.

Employment

• University of Business and Integrated Development Studies Associate Professor
  2019 - Present
• University of Agder PhD Candidate
  2018 - 2021
• University for Development Studies, School of Business Lecturer
  2013 - 2019

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (12)

• From fire comes light: transformational entrepreneurship and the quest for societal change in Africa
  International Journal of Entrepreneurial Behavior & Research 2026 DOI: 10.1108/IJEBR-05-2025-0708
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• Institutional quality, consumer prices and the efficiency of sustainable economic growth in Sub-Saharan Africa
  African Journal of Economic and Management Studies 2025 DOI: 10.1108/AJEMS-08-2024-0460
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• Capital mobility, financial development and sustainable trade development in sub-Saharan Africa: a GMM-PVAR based analysis
  International Journal of Emerging Markets 2025 DOI: 10.1108/IJOEM-01-2024-0175
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• Social Influence on Sustainable Consumption in Sub-Saharan Africa: A Case of Ghana
  Journal of African Business 2025 DOI: 10.1080/15228916.2025.2565535
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• Determinants of digital technology adoption in sub-Sahara Africa: Ghana
  International Journal of Emerging Markets 2025 DOI: 10.1108/IJOEM-09-2023-1503
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• CONSUMER PROTECTION IN HIRE PURCHASE TRANSACTIONS: A CASE STUDY OF GHANA’S LEGAL FRAMEWORK
  Journal of Law and Sustainable Development 2024 DOI: 10.55908/sdgs.v12i10.3972
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• INFORMATION SECURITY AND THE CONTINUAL USAGE OF E-COMMERCE PLATFORMS: A CASE OF GHANA
  International Journal of Professional Business Review 2024 DOI: 10.26668/businessreview/2024.v9i9.4919
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• Crowd-out effect on consumers attitude towards corporate social responsibility communication
  Technological Forecasting and Social Change 2022 DOI: 10.1016/j.techfore.2022.121544
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• Micro-Franchising in the Bottom of the Pyramid Market: Rwanda
  Journal of Social Entrepreneurship 2022 DOI: 10.1080/19420676.2020.1755347
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• A review of barriers facing social media usage among firms in less digitalized economies
  Proceedings of the European Conference on Innovation and Entrepreneurship, ECIE 2021 DOI: 10.34190/EIE.21.262
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