Megha Agarwal

Employment

• PGDAV College, University of Delhi Faculty
  2015 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (3)

• Personifying Persuasion: The Synergistic Effects of Anthropomorphic Marketing and Product Involvement on Purchase Intention
  Vision: The Journal of Business Perspective 2025 DOI: 10.1177/09722629251368711
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• Research on anthropomorphism in the 21st century: a bibliometric study
  International Journal of Internet Marketing and Advertising 2024 DOI: 10.1504/ijima.2024.137921
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• Linear versus Step-Function Decision Making: The Moderating Role of Relationship Norms on Consumer Responses to Brand Transgressions
  Brand Meaning Management 2015 DOI: 10.1108/s1548-643520150000012008
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