DM
DR SMRITI MATHUR
Christ University, Sharda University, University of Lucknow, Institute of Management Studies Ghaziabad
0000-0002-0778-8481
Employment
-
Christ University Assistant Professor2023 - Present
-
Sharda University Assistant Professor2023 - 2023
-
Institute of Management Studies Ghaziabad Assistant Professor2021 - 2023
-
Amity University ASSISTANT PROFESSOR2021 - 2021
-
Babu Banarasi Das University ASSISTANT PROFESSOR2019 - 2021
Education
-
University of Lucknow PHD2014 - 2019
Projects & Funding
Projects & funding information is unavailable.
Publications (11)
- Myths and magic of adopting marketing technologies: a customer-centric framework Save
- Unveiling Critical Success Factors for Marketing Intelligence : A Multi-Method Framework Save
- Marketing intelligence for intelligent marketing: a comprehensive definition and framework Save
- Predicting Consumers’ Usage Intention Towards User-Generated Content: A Hybrid SEM-ANN Approach Save
- Influence of ChatGPT in professional communication – moderating role of perceived innovativeness Save
- An integrated model to predict students’ online learning behavior in emerging economies: a hybrid SEM–ANN approach Save
- Is ChatGPT Enhancing Youth’s Learning, Engagement and Satisfaction? Save
- Influence of augmented reality and virtual reality on real estate investment decisions: understand consumer perspective in Indian AEC industry Save
- A modified UTAUT framework to predict students' intention to adopt online learning: moderating role of openness to change Save
- Modeling the Factors affecting Online Purchase Intention: The Mediating Effect of Consumer’s Attitude towards User- Generated Content Save