RITU NARANG

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Publications (13)

• Role of Modern Technology in Unorganized Retail Sector
  Journal of the Knowledge Economy 2024 DOI: 10.1007/s13132-024-01769-4
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• Psychographic Profiling of Prospective Organic Skin Care Product Users
  Global Business Review 2024 DOI: 10.1177/09721509241227292
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• Spreading Netflix Culture Stirs a Furore
  Asian Journal of Management Cases 2023 DOI: 10.1177/09728201231197048
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• Consumer Engagement and Experience in Unorganized Retail: Role of Modern Technology
  Pacific Business Review International 2022
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• Development of a Model on Technology-Enabled Service Encounters in Hotels
  Pacific Business Review International 2022
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• Impact of Key Factors on Green Purchase Behaviour of Indian Consumers
  Pacific Business Review International 2017
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• Understanding purchase intention towards Chinese products: Role of ethnocentrism, animosity, status and self-esteem
  Journal of Retailing and Consumer Services 2016 DOI: 10.1016/J.JRETCONSER.2016.05.010
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• Impact of hospital atmosphere on perceived health care outcome
  International Journal of Health Care Quality Assurance 2015 DOI: 10.1108/IJHCQA-12-2013-0142
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• How do management students perceive the quality of education in public institutions?
  Quality Assurance in Education 2012 DOI: 10.1108/09684881211263993
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• Atmosphere Influence in Patient Perceived Healthcare Service Quality and Outcome-An International Study of Finland, India, Nigeria and PRC
  Proceedings of the Exchange Conference - International Marketing Science and Information Technology 2011
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