pradeep kumar mohanty

Employment

• Bennet University Asst. Professor
  2019 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Measuring the determinants of technology adoption by small and medium size organizations: A behavioural reasoning theory perspective
  Energy 2025 DOI: 10.1016/j.energy.2025.136222
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• Analyzing repurchase behavior and benchmarking brands: implications for salespersons in a personal selling context
  Journal of Agribusiness in Developing and Emerging Economies 2022 DOI: 10.1108/JADEE-05-2020-0103
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• Perceived government initiatives: Scale development, validation and impact on consumers' pro-environmental behaviour
  Energy Policy 2021 DOI: 10.1016/j.enpol.2021.112534
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• Mohanty, P. K., & Kumar, N. S. (2017). Measuring farmer’s satisfaction and brand loyalty toward Indian fertilizer brands using DEA. Journal of Brand Management, 24(5), 467-488.
  Journal of Brand Management 2017
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