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Dr. Lokesh Sharma

Banasthali Vidyapith Faculty of Fine Arts

ORCID iD 0000-0002-0980-9207

About

Dr. Lokesh Sharma is an associate professor of Journalism and mass communication with 16 years of experience in Academics (teaching, research & administration) and more than 20 years of experience in Media Industry (Radio & TV). Dr. Sharma is also a community radio expert having experience of 18 years in community radio programme production and station management. Currently he is serving Banasthali Vidyapith (A++ Graded University) as associate professor and head of the department of Journalism and Mass Communication. He is also looking after the Banasthali Community FM radio station (Radio Banasthali 90.4 FM) as station manager.

Dr. Sharma started his carrier with E-TV Rajasthan, Jaipur (India) in December 2000 and served the TV channel for about five years then joined the esteemed university (Banasthali Vidyapith) in 2006. His contribution in establishment of community FM radio station and commencement of Journalism & Mass Communication programs at the university are recognized as key achievements of the services at the University.

Community Media, Broadcast Journalism, Rural Reporting and Development communication are the major areas of his research interest. He has authored and co-authored research papers which have also been published in SCOPUS and reputed peer review journals. He has also authored a book on community radio. He has also participated and presented in more than 60+ international and national conferences on journalism and mass communication.

Dr. Sharma has also worked closely with CEMCA, UNICEF, DST and BBC Media as a research project coordinator. He is passionate about building foundations for next generation of academics and workforce pioneers.

Employment

  • Banasthali Vidyapith Faculty of Fine Arts Associate Professor and Head
    2006 - Present

Education

  • Banasthali Vidyapith Faculty of Fine Arts Ph.D

Projects & Funding

Projects & funding information is unavailable.

Publications (37)

  • Artificial Intelligence- Driven Digital Transformation in Media Education at Higher Education Level in India: Challenges and Opportunities
    International Journal of Artificial Intelligence and Machine Learning 2026 DOI: 10.51483/ijaiml.6.10s.2026.1012-1022
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  • A Perspective Towards the Evolution of Audience Value: A Study on News and Its Values in Current Scenario
    2025 DOI: 10.1109/DELCON68055.2025.11400018
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  • A Study On Student Perspectives In Online Media Learning Environments
    International Journal of Environmental Sciences 2025
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  • Impact of OTT platforms on the traditional viewership and a competitive analysis of India, UK and the US industry
    Shabdarnav 2025
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  • OTT platform and Freedom of Expression: Exploring the law and regulations.
    Vedanjali 2025
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  • Revival of Folktales and Culture Through Digital Media in Rajasthan
    Naveen Shodh Sansar 2025
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  • राजस्थान के समाचार पत्रों में महिला पत्रकारों के वेतन, प्रोत्साहन एवं कार्य-संतोष का विश्लेषण
    Shabdarnav 2025
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  • राजस्थान में खेल पत्रकारिता में महिलाओं की सहभागिता : एक गुणात्मक केस-अध्ययन
    Shodh Drishti 2025
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  • Transforming media pedagogy: Learning and skills acquisition among students in Indian higher education
    Educational Administration: Theory and Practice 2024
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  • मानव प्रस्तोता एवं मानव निर्मित (आर्टिफ़िशियल इंटेर्लजेंस) प्रस्तोता में तुलनात्मक अध्ययन
    AJASRA 2024
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