Mandakini Paruthi

Employment

• ICFAI Business School assistant professor
  2024 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (26)

• Measuring the effect of CBE on Brand related outcomes in Gamified Mobile Apps: A solicitation of Technology Acceptance Model
  Proceedings 2023
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• Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption
  Routledge Taylor and Francis 2023
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• Engaging consumers via online brand communities to achieve brand love and positive recommendations
  Spanish Journal of Marketing 2023
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• Model between viral branding factors and trustworthiness
  Government of India 2022
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• Mobile Phone Buying Decisions among Young Adults: An Empirical Study of Influencing Factors
  Sustainability Journal 2021
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• Assessment of Customer Satisfaction Score for CONNECT and BSNL: A Comparative Study
  Empirical Economics Letters Journal 2021
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• Social Media Branding and its effect on Brand Loyalty
  Perspectives on Business Management 2021
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• An Examination of Most Influencing factors that triggered online shopping trend in Pharmaceutical Sector
  Mukt Shabd Journal (UGC Care List), 2021
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• 4. E Learning: A substitute for classroom learning in times of Social Distancing Norms E Learning: A substitute for classroom learning in times of Social Distancing Norms
  International Journal of Research and Analytical Reviews (IJRAR) (UGC Care List) 2021
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• A Study on Financial Distress of 3 Automobile Companies in India-Using Altman’s Z Score
  Emerging Trends and Issues in Economics & Finance 2021
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