Dr Sanjay Guha

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Publications (5)

• Behavioural Finance: A Bibliometric Analysis using Mapping Analysis Tools
  Design Engineering 2021
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• Entrepreneurial marketing: an analytical viewpoint on perceived quality and customer delight
  Journal of Research in Marketing and Entrepreneurship 2020 DOI: 10.1108/JRME-09-2016-0033
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• Mapping gender and marital roles on customer delight by value perception for mobile technology in India
  Technology in Society 2020 DOI: 10.1016/j.techsoc.2020.101275
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• Classifying customer ‘wow’, ‘AHA’, and ‘cool’ affect through arousal: A study on mobile users
  International Journal of Electronic Marketing and Retailing 2018 DOI: 10.1504/IJEMR.2018.088588
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• Mapping customer delight by using a surprise model
  Indian Journal of Marketing 2016 DOI: 10.17010/ijom/2016/v46/i10/102852
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