MANOJ KUMAR PANT

About

Research interest is in : retail , consumer behaviour, sales and distribution, private label, experimental design

Employment

• Birla Institute of Management Technology Associate Professor
  2012 - Present

Education

• Xavier Institute of Management PGDM
  1996 - 1998
• Veer Surendra Sai University of Technology BE
  1990 - 1994

Projects & Funding

Projects & funding information is unavailable.

Publications (4)

• Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2024.103742
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• Digital photo hoarding in online retail context. An in-depth qualitative investigation of retail consumers
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2024.103729
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• The Effect of Price Verification, Product Display, Assortment Satisfaction upon Overall Satisfaction, Online Repatronage Intention, and Customer Loyalty
  Journal of Food Products Marketing 2021 DOI: 10.1080/10454446.2021.1994078
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• Opportunities and Challenges for Scaling up Dairy business in Ananda
  Organization Development Through Strategic Management 2016
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