Nagaraj Samala

Employment

• School of innovation and Management Dean
  2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (17)

• What do online reviews communicate? An evidence from emerging economy
  International Journal of Emerging Markets 2024 DOI: 10.1108/IJOEM-06-2021-0892
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• Business Tech in Media and Entertainment
  2022 DOI: 10.4018/978-1-6684-4246-3.ch005
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• Heritage hotels and customer experience: a text mining analysis of online reviews
  International Journal of Culture, Tourism and Hospitality Research 2021
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• Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model
  Journal of Retailing and Consumer Services 2020 DOI: 10.1016/j.jretconser.2020.102423
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• Impact of AI and robotics in the tourism sector: a critical insight
  Journal of Tourism Futures 2020 DOI: 10.1108/jtf-07-2019-0065
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• Marketing Analytics for Customer Engagement
  International Journal of Information Systems and Social Change 2020 DOI: 10.4018/ijissc.2020040104
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• Customer Engagement by Fashion Brands
  Circular Economy and Re-Commerce in the Fashion Industry 2020 DOI: 10.4018/978-1-7998-2728-3.ch013
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• INVESTIGATING THE ROLE OF PARTICIPATION AND CUSTOMER-ENGAGEMENT WITH TOURISM BRANDS (CETB) ON SOCIAL MEDIA
  Academy of Marketing Studies Journal 2019
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• Millennial’s engagement with fashion brands: A moderated-mediation model of brand engagement with self-concept, involvement and knowledge
  Journal of Fashion Marketing and Management 2019 DOI: 10.1108/JFMM-04-2018-0045
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• Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement
  Young Consumers 2019 DOI: 10.1108/YC-12-2018-0902
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