Dr. Rajni Bala

About

Dr. Rajni Bala is presently working as an associate professor in Chitkara Business School, Chitkara University, Punjab, India. She has 17.4 years of teaching experience. She has worked with NIT, Kurukshetra, Maharishi Markandeshwar deemed to be University, Mullana and Mukand Lal National Group. She has 26 research publications in her account indexed in Scopus and UGC care. She has presented several papers in various national and international conferences. She is having 5 patents and 3 copyrights in her account. She has served as the editor of the edited book titled Augmented Reality and the Future of Education Technology, IGI Global, ISBN13: 9798369330159|ISBN13. She has delivered workshops on Writing Literature Review, Statistical Tools on Excel, Innovative technologies in education etc. She worked as Project director in ICSSR project (2024) on Special Call for Vision Viksit Bharat@2047 under category A, Application ID: ICSSR-VB-2024-2584, Issued on 20th September 2024, F. No. 12/VVB@2047/2024-2584/EP- A /SCD of worth 20 Lakh rupees.

Employment

• Chitkara University Chitkara Business School Associate Professor
  2022 - Present

Education

• Punjab Technical University Ph.D.
  2013 - 2018

Projects & Funding

Projects & funding information is unavailable.

Publications (34)

• A Case Study on Zurich Smart City Initiatives
  2026 DOI: 10.4018/979-8-3373-4962-6.ch001
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• A Critical Analysis of Fraud Cases on the Internet
  Innovations in Cryptocrime and Financial Fraud 2025 DOI: 10.4018/979-8-3373-0675-9.ch009
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• A Critical Analysis of Fraud Cases on the Internet
  Innovations in Cryptocrime and Financial Fraud 2025 DOI: 10.4018/979-8-3373-0675-9.ch009
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• Achieving Sustainable Development Goals by Sustainable Marketing Practices: An Integrated Approach to Environmental, Social, and Economic Sustainability
  Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing 2024 DOI: 10.1108/s1569-37592024000113a009
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• Exploring Ethical Dimensions of Marketers' Influence on Electronic Word-of-Mouth and Its Effect on Customer Trust
  2024 DOI: 10.4018/979-8-3693-2215-4.ch008
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• Transforming Business Education in India
  2024 DOI: 10.4018/979-8-3693-3124-8.ch016
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• Virtual Reality in Education
  Transforming Education with Virtual Reality 2024 DOI: 10.1002/9781394200498.ch10
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• Exploring ethical dimensions of marketers' influence on electronic word-of-mouth and its effect on customer trust
  Ethical Marketing Through Data Governance Standards and Effective Technology 2024 DOI: 10.4018/979-8-3693-2215-4.ch008
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• Navigating Consumer Engagement
  New Techniques for Brand Management in the Healthcare Sector 2024 DOI: 10.4018/979-8-3693-0912-4.CH014
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• Navigating consumer engagement: Unveiling the influence of social media influencers
  Global Perspectives on Social Media Influencers and Strategic Business Communication 2024 DOI: 10.4018/979-8-3693-0912-4.ch014
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