Kushendra Mishra

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Publications (10)

• Financial literacy as a mediator of personal financial health during COVID-19: a structural equation modelling approach
  Emerald Open Research 2023 DOI: 10.1108/EOR-04-2023-0006
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• Differential effect of pre and post cognitive skills training program: a study on healthy young children
  Smart Learning Environments 2022 DOI: 10.1186/s40561-021-00185-4
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• Identifying potential millennial customers for financial institutions using SVM
  Journal of Financial Services Marketing 2022 DOI: 10.1057/s41264-021-00128-7
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• The Moderating Role of Gender on Pathos and Logos in Online Shopping Behavior
  International Journal of Applied Management Theory and Research 2021 DOI: 10.4018/IJAMTR.288508
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• Financial literacy as a mediator of personal financial health during COVID-19: A structural equation modelling approach [version 2; peer review: 2 approved]
  2021 DOI: 10.35241/emeraldopenres.13735.2
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• The Pathos and Logos Affecting Online Purchasing Behavior
  International Journal of Online Marketing 2020 DOI: 10.4018/IJOM.2020100103
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• Financial literacy as a mediator of personal financial health during COVID-19: A structural equation modelling approach
  Emerald Open Research 2020 DOI: 10.35241/emeraldopenres.13735.1
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• Correlates of financial literacy: Strategic precursor to financial inclusion
  SCMS Journal of Indian Management 2019
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• The study of the relationship between the slum customers and the factors affecting bank account opening under Pradhan Mantri Jan Dhan Yojna in Lucknow
  Marketing Techniques for Financial Inclusion and Development 2018 DOI: 10.4018/978-1-5225-4035-9.ch013
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• Impression of financial measures in HR analytics
  Journal of Interdisciplinary and Multidisciplinary Research 2014
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