About
Dr. Archan Mitra is an Assistant Professor at Amity School of Communication, Amity University Mumbai. He is the author of four books “Cases for Classroom Media and Entertainment Business”,“Multiverse and Media”,“Witchcarft in Meda”, and “Event Management” he also has other several edited books to his credit. He has done his doctorate from Visva-Bharati Santiniketan, West Bengal in the field of “environmental informatics and communication for sustainability”. In addition to that he is a certified Science Communicator and Journalism from Indian Science Communication Society (ISCOS), certified Corporate Trainer with Amity Institute of Training and Development, Certified Social Media Network Analyst. He has a strong interest in environmental communication. He was awarded certificate of merit by PRSI, Kolkata Chapter and Medal of Honor by Journalistic Club of Kolkata. He was working as a research assistant with the World Bank's “Environmental Capacity Building in Southeast Asia” project at IIM Kashipur. He was instrumental in launching the World Bank's first Green MBA MOOC, he has also assisted in the research project on Uttarakhand disaster mitigation by ICSSR, the leading research on Uttarakhand disaster. He has publications in one of the top most journal of emergency management in the world and other reputed journals and publication houses like Springer Nature, Taylor and Francis, De Gruyter. He is working on research collaboration with IIM kashipur, Alabama State University, Birmingham USA to develop a perception based global environment index. He has adopted and developed a village called ‘Noachar’ in West Bengal from a normal village to ‘eco-village’ with the concept of HECA (Human Envirionemtn and Communication Action) model developed by Dr. Archan Mitra in his doctoral thesis.
Employment
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Nitte University Assistant Professor Grade III2025 - Present
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Presidency University Assistant Professor2023 - 2025
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Sharda University Assistant Professor2021 - 2023
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Amity University Kolkata Assistant Professor2019 - 2021
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ILEAD Assistant Professor2017 - 2019
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IIM Kashipur Academic Associate2016 - 2017
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Amity University
Education
Education history is unavailable.
Projects & Funding
Projects & funding information is unavailable.
Publications (121)
- Explainable AI for STEAM Personalization and Ethical Assessment Save
- Adaptive Learning Systems and Their Impact on STEM Achievement Save
- Designing Multilingual Conversational AI for Low-Resource Indian Languages Save
- Dialogic Safety Save
- A Predictive-Cognitive Framework for Using Early Alert Analytics to Reduce Student Dropout in Higher Education Save
- Sustainable Marketing Communications Strategies Save
- Digital Pedagogy and Vocational Teacher Identity Save
- The Impact of Digital Transformation on Corporate Financial Practices Save
- Integrating Biodiversity and Circular Bioeconomy Practices for Climate Resilience in the Indian Himalayan Region Save
- Integrating Traditional Ecological Knowledge of the Apatani Tribe Into Open Science Platforms Save