Dr. Shruti Arora
Modi Institute of Management & Technology, University of Kota, IGNOU, IMS Unison University
0000-0002-1437-2687
About
Dr. Shruti Arora is an Associate Professor at Modi Institute of Management & Technology, Kota, Rajasthan, with more than 17 years of teaching, research, and academic experience in the fields of management, tourism, and event studies and was also the Trainer / Expert Lecture in PMKVY 4.0, Job role - Office Assistant, MEP/Q0202 in Skill Development Centre, University of Kota from Feb. 2024 to Sep. 2024. She also serves as an Academic Counselor at Indira Gandhi National Open University (IGNOU) from July 2024 to till date and as a Guest Faculty at the University of Kota, contributing actively to tourism and management education. Dr. Arora holds a Ph.D. from the University of Kota with her research focusing on the growth and development of the event management sector in Rajasthan. She completed her MBA in Marketing from the Institute of Management Studies, Dehradun, and earned a Diploma in Tourism Studies from IGNOU in the year 2025, reflecting her continued commitment to academic growth and specialization in tourism and hospitality. Her teaching interests include Marketing Management, Consumer Behavior, Advertising Management, International Marketing, Tourism and Travel Management, Event Management, and Customer Relationship Management. Over the years, she has guided and mentored numerous students while promoting innovative and practical learning approaches. Dr. Arora is an active researcher with numerous publications in reputed national, UGC care, peer revied and international journals and has contributed extensively to edited books and book chapters with international publishers such as Springer, Emerald, Routledge, and Apple Academic Press. She has authored a book on “Event Management and Marketing: Theory, Practical Approaches and Planning” with ISBN: 978-93-86608-61-1 in 2018 that is recommended and approved as a learning resource by CBSE, Department of Higher Educations, Government of M.P (Achievement). She has three edited books published by Apple Academic Press (Taylor & Francis Group), USA: ‘Event Tourism in Asian Countries: Challenges and Prospects’, ‘Event Tourism & Sustainable Community Development: Advances, Effects and Implications’ and ‘Halal Tourism – Achieving Muslim Friendly Tourism Destination’, five edited books under Emerald Publishing: ‘Strategic Tourism Planning for Communities: Restructuring and Rebranding’, ‘Dark Tourism –Theory, Interpretation and Attraction’, ‘The Emerald Handbook of International Dark Tourism’, ‘Managing the Smart Revolution in Travel, Tourism, and Hospitality’ and ‘Halal Tourism and Artificial Intelligence: New Approaches for a New Generation’, one edited book under CABI on ‘Technological Innovation and AI for Sustainable Development in Events and Festivals’ and one edited book under Bentham Science Publishers ‘Tourism and Hospitality Management- A Modern Fusion.’
Her current projects include, ‘Medical and Wellness Tourism: Entrepreneurship & Technology’ under Emerald Publishing, ‘Knowledge Systems in Global Cuisine and Food Art: A Gastronomic Legacy’ under Springer Nature: Singapore and ‘Border Tourism in a Global Context: Travel, Culture and Experiences’ under Routledge (Taylor and Francis Group). She has worked as a Co-PI with Dr. Anukrati Sharma (Professor) on a Major Research Project under Mahatma Gandhi National Council of Rural Education, Ministry of Human Resource Development Government of India (Completed in June 2024). She was appointed as the BRICS Community of Practice (CoP) Researcher for promoting cross-BRICS nations' collaborations in co-authorship, co-supervision, co-examining, co-publishing in DHET and SCOPUS Accredited Journals, co-conferencing participation and hosting rotating BRICS workshops, seminars and guest lectures in the academic years 2023 and 2024. The term “Food Walk Tourism” is included in Encyclopedia of Tourism Management and Marketing, editor in Chief, Professor Dimitrios Buhalis: Bournemouth University,Edward Elgar Publishing Limited, ISBN: 9781800377479, e-ISBN: 9781800377486 in 2022. She has an Indian Patent “Customer Development Business Model Based on Hypothesis” vide application no. 202311004066, published under Intellectual property Right, Govt. of India. She has been invited as a speaker in International Conference “Future of Event tourism in Asian Countries: Challenges and Opportunities” Universitas Nasional , Jakarta, held on October 2023 and as a keynote speaker in International Multidisciplinary Conference on Recent Trends and Development in Research (IMCRTDR – 2024) organized by Inspira Research Association – IRA, Jaipur, Rajasthan with Khandesh College Education Society's College of Engineering & Management, Jalgaon, Maharashtra in March 2024. Her academic achievements include receiving the Best Women Researcher Award (2024) & the Distinguished Indian Woman Achiever Award (2026) for her contributions to education and research. She regularly participates in international conferences, workshops academic collaboration
Employment
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Modi Institute of Management & Technology Associate Professor2023 - Present
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University of Kota Guest Faculty2018 - 2024
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Modi Institute of Management & Technology Assistant Professor2011 - 2023
Education
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IGNOU Diploma in Tourism Studies (DTS)2024 - 2025
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University of Kota Ph.D2013 - 2017
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IMS Unison University MBA2004 - 2006
Projects & Funding
Projects & funding information is unavailable.
Publications (41)
- AI, AR & VR in Education: Transforming Learning Experiences for Future Classrooms Save
- Tourism and Hospitality Management - A Modern Fusion of Sectors Save
- Technology Advancement – Qr Code In Travel And Tourism Industry Save
- Modernizing the Lives of Indian Rural Women Entrepreneurs: A Literature Review Save
- The Emerald Handbook of International Dark Tourism Save
- Homestays as a Livelihood and Sustainable Rural Tourism with Reference to Rajasthan Save
- Transmedia storytelling and creating a regional identity for sustainable tourism about Rajasthan – A Review Save
- Transforming Women’s role for the opportunity in Tourism Save
- Silver Tourism – Understanding the concept and the demand of new experience Save
- Local Community Participation and Sustainability of Tourism – A Content Analysis Save