Dr. Soumya Mukherjee

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Publications (6)

• Talent Retention
  HR Analytics in an Era of Rapid Automation 2023 DOI: 10.4018/978-1-6684-8942-0.ch014
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• Viral Marketing in Increasing Brand Awareness and Predicting Purchase Intention: Exploring Mediating Role of Brand Loyalty in FMCG Sector
  Scholars Journal of Economics, Business and Management 2023 DOI: 10.36347/sjebm.2023.v10i04.001
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• Excavating Important Attributes and Brands Alluring Prospects to Buy Smartphone
  Saudi Journal of Business and Management Studies 2023 DOI: 10.36348/sjbms.2023.v08i04.001
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• Principles of Marketing Text and Cases
  Shroff Publishers and Distributors 2022
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• Exploring the Influence of Brand Awareness on Purchase Intention considering Mediating Effect by Brand Loyalty
  Empirical Economic Letters 2021
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• Marketing Communication: Inevitable for Promoting Brand Awareness
  Lambert Academic Publishing 2020
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