ZR
Zericho R Marak
Symbiosis International University, University of the People, Institute of Management Technology, North-Eastern Hill University, MLCU
0000-0002-1478-6011
Employment
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Symbiosis International University Assistant Professor2022 - Present
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University of the People Assessment Coordinator2021 - Present
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MLCU Assistant Professor2014 - 2016
Education
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Institute of Management Technology Post Graduate Program in Management2021 - 2022
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North-Eastern Hill University M.com2012 - 2014
Projects & Funding
Projects & funding information is unavailable.
Publications (19)
- Trust green, pay more: Decoding green brand loyalty and willingness to pay more for electric vehicles through green transparency and green perceived value Save
- Pesticide knowledge and farmers’ safety behaviours: Insights from the theory of planned behaviour Save
- Green Marketing in Asian Nations: Current State of Research and Future Frontiers Save
- Relationship between economic growth, domestic credit and nonperforming loans: evidence from emerging economies Save
- Countering carbon emissions: FDI, industrialization, mineral rents, and population rise impacting sustainable economic growth Save
- Factors affecting chatbots in banking services: the UTAUT2 and innovation resistance theory perspective Save
- Determinants of Supply Chain Finance Adoption Among Small and Medium Enterprises in India: Mediating Role of Collaboration Save
- Decoding intentions to purchase organic food products in an emerging economy via artificial neural networks Save
- Exploring the Interlinkages Between Industry 4.0, Circular Economy, and Sustainable Performance Save
- Determinants of electronic invoicing technology adoption: Toward managing business information system transformation Save