Dr. Prof. G. Devakumar
Xavier Institute of Management and Entrepreneurship, MS Ramaiah University of Applied Sciences, PhD Awarded from Guindy Anna University., M.S.Ramaiah School of Advanced Studies
0000-0002-1486-5940
About
Dr.Prof.G.Devakumar graduated in Mechanical Engineering and also did a couple of PG Diplomas and completed his MBA in Marketing Management Specialization, in addition he has got PhD degree from Guindy- Anna University, Chennai.
He has got total 22 years’ corporate industry experience in various capacities such as National Sales Manager, Strategic Business Unit Head, dealing with Electro Mechanical Industrial products business through B2B, B2C over 400 Dealer network management across the country.
Further he has got over 20 years of academic experience in the capacity of Professor, HOD for MBA, Dean and Head - Innovation & Entrepreneurship Development Research Centre in a renowned University (RUAS) at Bangalore.
He has travelled UK -London, Germany, Irelands and Malaysian Universities / Business Schools for University Collaborations, Academic Exchange Programmes. He has guided many PhD scholars
Further Dr. Prof.G.Devakumar has successfully completed several Sponsored Research Projects from TIFAC / DST and Corporate Projects from SKF LTD. During the 2021 teacher’s day celebration he has been awarded for Exemplary Faculty Award and Best Researcher Award by the Chairman of the Esteemed University RUAS.
Further he has published several Scopus Indexed/ ABDC / Web of Science journals to his credit and presented many International and National conferences / IEEE conferences co-authored with research scholars and got best paper awards / GOLD Awards and published Book and Book Chapters in Tylor & Francis publications, Helmand Publishers, Notational Academic Press, Shanti Publications etc.
He has conducted many MDP, FDP and ODP Programmes to corporates and Academic institutions. He has also served as a Board of Study Members and Chairperson for MBA in Marketing Management and served as a PhD Examiner, Editor / Journal review panel for international repute journals.
He has also got a Professional membership with All India Management Association (AIMA) and also served as Team Leader for NAAC and Management Representation (MR) for Quality Assurance Team.
Scopus / ABDC listed journal articles under review:
1) "Hybrid Entrepreneurship in India: Cultural Motivations and Business Outcomes among Millennials and Gen Z", Int. J. of Indian Culture and Business Management. June 20205(IJICBM-272174_OA) https://www.inderscience.com/jhome.php?jcode=ijicbm
2) 'Technology Acceptance of AI in Marketing: Implications for Innovation and Consumer Engagement' ,Int. J. of Technology Management, June 2025, IJTM-266568. https://www.inderscience.com/jhome.php?jcode=ijtm
3) 'Urban Motherhood and Professional Identity: A Study of Working Women in Bangalore' , Int. J. of Gender Studies in Developing Societies, June 200252 , IJGSDS-271890. https://www.inderscience.com/jhome.php?jcode=ijgsds
4) Invisible Labour in the Gig Economy: A Gendered Analysis of Women’s Unpaid Digital Contributions in Urban India” (Paper No. 8053), Indian Journal of Gender studies, https://journals.sagepub.com/home/ijg
5) Invisible yet Indispensable: Unpaid Women's Labour and Its Role in Sustaining Families and Economies, Indian Journal of Gender Studies
SAGE Publications (Sub mitted to Labour economic letter)
6) 'Structural Equation Model to Study How Fostering Collaborative Professionalism among Management Students to Promotes Employability Skills in the Digital Era',
Int. J. of Technology Management IJASS-245633:
7) The Impact of Digital Technologies with special reference to Construction and Tourism Sector" , Economics Profession Business,
Manuscript URL: https://journal.asu.ru/ec/authorDashboard/submission/17426;
8) Digital Health Integration in Aged Care : Evaluating Managerial Readiness and Barriers in Bangalore https://journal.achsm.org.au/index.php/achsm/authorDashboard/submission/4665
Asia Pacific Journal of Health Management
9) )Charting the Future of AI in Russian Higher Education: Adoption Trends, and Ethical Challenges, Vysshee Obrazovanie v Rossii = Higher Education in Russia, https://vovr.elpub.ru/jour/author/submission/5487, Economics Profession Business
10) “Aligning ESG Goals with Net Zero: Driving Social Impact Through Human Resources Innovations.” under title for my book chapter Integrating ESG for Achieving the Triple Bottom Line (TBL) in Business Schools: Pathways to Sustainable Impact: [email protected],
11) Frugal Innovation under Constraint: A Structural Equation Modelling Study of Green Technology Adoption in Indian SMEs
and is currently being given full consideration for publication in IIM Kozhikode Society
and Management Review.
12) Book publication under proof reading before final print: Title of the Book -
" Soft Skills" by Prof.G.Devakumar , National Academic Press.
13) "Toward a Third Space in Higher Education: Fostering Cross-Cultural Competence through International Collaboration," is under consideration by the Journal of International Business Studies.
14) Urban Motherhood /Springer Publisher
Employment
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Xavier Institute of Management and Entrepreneurship Professor & Area Head for Marketing Management2025 - Present
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MS Ramaiah University of Applied Sciences Research Center Head - Innovation & Entrepreneurship Development Research Center, & Professor and Head for MBA in Marketing Managment2014 - 2024
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M.S.Ramaiah School of Advanced Studies Dean & HOD and Professor for MBA - Affiliated with Coventry University, UK2007 - 2014
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Sambhram Academic of Management Studies, MS Pralaya , Bangalore Director - QMS , HOD and Professor2005 - 2007
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Foures Engineering India Ltd Country Head (Strategic Business Unit Head_Dealing with Okumura Valves / Japan, Butter Fly Valves, NRV , Industrial application valves2002 - 2005
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Kirloskar Group (India) National Sales Manager _ Dealing with Industrial sector pumps, domestic sector pumps, Agricultural sector pumps and Valves1993 - 2002
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Turbo Pumps Ltd / Sam Pumps Ltd Asst.Sales Manager1985 - 1993
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Shanthi Gears Ltd Sales Engineer - Worm & Helical Gear box for Industrial applications1984 - 1985
Education
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PhD Awarded from Guindy Anna University. BE.,PGDPM.,PGDIM.,PGDMM.,MBA.,PhD
Projects & Funding
Projects & funding information is unavailable.
Publications (49)
- Value Creation and Building Enduring Relationships Save
- Foundations of Business Intelligence Save
- Strategic Management Save
- An Analysis on Life Cycle Assessment and its impact on Environmental and Economic Perspectives Save
- AI in Education: Leveraging ChatGPT for Teaching Save
- Artificial Intelligence in Marketing Save
- Research Methodology: A Step By Step Guide To Research Methods, Analysis And Report Writing With Case Studies Save
- Consumer Law in the Digital Age: Challenges and Opportunities Save
- A Structural Equation Modelling Approach to Analyse the Impact of AI-Driven Personalization for Customer Acquisition Save
- AI and Creativity in Management Education: Catalyst or Constraint" Save