VP

Venkata Subbaiah Potala

Research areas: Business, Management and Accounting · Strategy and Management · Corporate Identity and Reputation · Electoral Systems and Political Participation · Consumer Behavior in Brand Consumption and Identification

ORCID iD 0000-0002-1550-4186
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Publications (20)

  • Exploring the Influence of Artificial Intelligence (AI) on Online Purchase Decisions: In Case of Consumer's Prospective
    International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING 2024
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  • Measurement of Analytical Performance of Sliding Window Algorithm of Mobile Switching Center in Global System for Mobile Communication Network
    Mallikharjuna Rao Nuka, P. Venkata Subbaiah, C. Sasidhar
    Congress on Smart Computing Technologies 2023 DOI: 10.1007/978-981-99-2468-4_34
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  • Influence of consumer brand attitude on purchase intention -In case of selected branded atta products
    Journal of Management and Science 2022
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  • Technical Education Students’ Intention to Install M-Learning MOOC Pedagogy
    International Journal of Early Childhood Special Education 2022
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  • Understanding the key Characteristics of Consumer Behaviour-Post Covid Scenario
    Understanding the key Characteristics of Consumer Behaviour 2022
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  • APPLICATION OF ALTMAN’S Z SCORE MODEL IN DETERMINING THE FINANCIAL RELIABILITY OF SELECTED PLASTIC COMPANIES IN INDIA
    Vidyabharati International Interdisciplinary Research Journal 2021
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  • Impact of corporate reputation on rural consumer brand attitude and purchase intention Markets
    Journal of Management and Science 2021
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  • Does Brand Trust lead to Brand Loyalty?
    TEST Engineering & Management 2020
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  • Exploring the influences of celebrity endorsement on purchase intention and brand loyalty among rural youth
    Journal of Critical Reviews 2020 DOI: 10.31838/jcr.07.06.75
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  • Measuring the customer-based Brand equity in Rural Andhra Pradesh: An Empirical Approach with Special Reference to FMCG
    TEST Engineering & Management 2020
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  • Computing the Influences of Financial Literacy and Its Impact on Investment Behavior in Selected Emerging Regions of Andhra Pradesh
    Jour of Adv Research in Dynamical & Control Systems 2019
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  • Computing the influences of financial literacy and its impact on investment behavior in selected emerging regions of Andhra Pradesh
    Journal of Advanced Research in Dynamical and Control Systems 2019 DOI: 10.5373/JARDCS/V11SP11/20193049
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  • Exploring The Influences Of Celebrity Endorsement On Purchase Intention And Brand Loyalty Among Rural Youth
    Journal of Critical Reviews 2019
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  • A Review on Training Process and its Impact on Medium Scale Industries
    International Journal of Scientific Research and Review 2018
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  • Measuring the Effectiveness of Health and Safety Practices at Work Place
    International Journal of Research and Analytical Reviews 2018
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  • A study on Factors affecting in selection of Rythu Bazars in Rayalseema Region-A Consumer Prospective
    Man In India 2017
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  • A study on factors affecting in selection of Rythu Bazaars in Rayalaseema Regions - Andhra Pradesh: A consumer prospective
    Man in India 2017
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  • Future of Advertisements in Rural Marketing
    Global Management Review 2017
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  • SERVICE QUALITY AT AP TOURISM HOTELS IN SELECTED DISTRICTS: A PERSPECTIVE OF SERVPERF MODEL
    International Journal of Scientific Research and Review 2017
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  • Improved droop control strategy for grid-connected inverters
    Indian Journal of Science and Technology 2015 DOI: 10.17485/ijst/2015/v8i18/75852
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