Venkata Subbaiah Potala

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Publications (20)

• Exploring the Influence of Artificial Intelligence (AI) on Online Purchase Decisions: In Case of Consumer's Prospective
  International Journal of INTELLIGENT SYSTEMS AND APPLICATIONS IN ENGINEERING 2024
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• Measurement of Analytical Performance of Sliding Window Algorithm of Mobile Switching Center in Global System for Mobile Communication Network
  Congress on Smart Computing Technologies 2023 DOI: 10.1007/978-981-99-2468-4_34
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• Influence of consumer brand attitude on purchase intention -In case of selected branded atta products
  Journal of Management and Science 2022
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• Technical Education Students’ Intention to Install M-Learning MOOC Pedagogy
  International Journal of Early Childhood Special Education 2022
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• Understanding the key Characteristics of Consumer Behaviour-Post Covid Scenario
  Understanding the key Characteristics of Consumer Behaviour 2022
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• APPLICATION OF ALTMAN’S Z SCORE MODEL IN DETERMINING THE FINANCIAL RELIABILITY OF SELECTED PLASTIC COMPANIES IN INDIA
  Vidyabharati International Interdisciplinary Research Journal 2021
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• Impact of corporate reputation on rural consumer brand attitude and purchase intention Markets
  Journal of Management and Science 2021
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• Does Brand Trust lead to Brand Loyalty?
  TEST Engineering & Management 2020
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• Exploring the influences of celebrity endorsement on purchase intention and brand loyalty among rural youth
  Journal of Critical Reviews 2020 DOI: 10.31838/jcr.07.06.75
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• Measuring the customer-based Brand equity in Rural Andhra Pradesh: An Empirical Approach with Special Reference to FMCG
  TEST Engineering & Management 2020
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