Sathyanarayana S

Employment

• M P Birla Institute of Management Professor
  1999 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (11)

• Social Media Marketing, Brand Engagement, and Brand Equity: Building Brand Equity in Trusted Digital Environments
  DHARANA - Bhavan's International Journal of Business 2026 DOI: 10.18311/DBIJB/v17_i1_2026_04
  +Save
• Transformational Leadership and Sustainable Innovation: Psychological Pathways and Organisational Outcomes
  DHARANA - Bhavan's International Journal of Business 2026 DOI: 10.18311/DBIJB/v17_i1_2026_03
  +Save
• Event Study Methodology in Financial Research: Classical Foundations, Modern Developments and Future Directions
  Asian Journal of Economics, Business and Accounting 2026 DOI: 10.9734/ajeba/2026/v26i32211
  +Save
• Reliability Measure in Social Science Research: Some Conceptual Issues
  Asian Journal of Economics, Business and Accounting 2026 DOI: 10.9734/ajeba/2026/v26i22192
  +Save
• Assessing Normality in Quantitative Analysis: Diagnostics, Consequences and Remedies
  Asian Journal of Probability and Statistics 2026 DOI: 10.9734/ajpas/2026/v28i1853
  +Save
• Examining the Conditional Process of Viral Marketing: The Role of Message Antecedents, Brand Mediators, and Consumer Engagement on Purchase Intention and Word-of-Mouth
  DHARANA - Bhavan's International Journal of Business 2025 DOI: 10.18311/dbijb/2025/53043
  +Save
• Right Kind of Wrong – The Science of Failing Well
  DHARANA - Bhavan's International Journal of Business 2025 DOI: 10.18311/dbijb/2025/52754
  +Save
• Valuation and Trading of Carbon Credits: A Fintech-Driven Framework for Sustainable Markets
  DHARANA - Bhavan's International Journal of Business 2025 DOI: 10.18311/dbijb/2025/53640
  +Save
• Stationarity and Unit Roots in Time Series: Theoretical Insights and Practical Considerations
  IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 2025 DOI: 10.21013/jmss.v21.n2.p1
  +Save
• The Surge in Gold Price Volatility: Macroeconomic Drivers, Geopolitical Risk, and Market Dynamics
  IRA-International Journal of Management & Social Sciences (ISSN 2455-2267) 2025 DOI: 10.21013/jmss.v21.n1.p2
  +Save