Rakhi Arora

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Publications (7)

• From Word-of-Mouth to AI-Powered Engagement: The Dynamic Evolution of Influencer Marketing in the Digital Era
  2024 DOI: 10.1007/978-3-031-65727-6_3
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• Adoption of mobile banking at the bottom of the pyramid: an emerging market perspective
  International Journal of Emerging Markets 2021 DOI: 10.1108/IJOEM-07-2020-0821
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• Critical Success Factors affecting the Restaurant Industry: Insights from Restaurant Managers
  FIIB Business Review 2021 DOI: 10.1177/23197145211042429
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• Entrepreneurship boost: Predicated factors based study in digital era
  World Review of Entrepreneurship, Management and Sustainable Development 2021 DOI: 10.1504/WREMSD.2021.114440
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• Role of gender on Intention to adopt mobile payments among generation Z
  Transnational Marketing Journal 2021 DOI: 10.33182/tmj.v9i1.1011
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• Marketing of agricultural commodities in India
  Strategic Marketing Management and Tactics in the Service Industry 2017 DOI: 10.4018/978-1-5225-2475-5.ch008
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• Marketing of banking services in India
  Strategic Marketing Management and Tactics in the Service Industry 2017 DOI: 10.4018/978-1-5225-2475-5.ch005
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