YK

Yusuf Kamal, Ph. D.

Also known as: Professor at the Institute of Management Sciences, University of Lucknow, India. I am particularly interested in AI-powered branding, Consumer Psychology, Neuromarketing, FinTech, Hyper-Personalization, Digital Consumer Behaviour, Marketing Intelligence

University of Lucknow, TECHNO INSTITUTE OF MANAGEMENT SCIENCES, UPRTO University, AEGIS LIMITED

ORCID iD 0000-0002-1557-8775
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About

Yusuf Kamal is working as Professor at the Institute of Management Sciences, University of Lucknow, India, with over 20 years of professional experience spanning academia, marketing, operations, and industry. My academic journey is driven by a commitment to advancing knowledge at the intersection of Artificial Intelligence, Digital Marketing, Consumer Behaviour, and Digital Transformation.
My research explores how emerging technologies reshape customer experiences, business strategies, and marketing practices. I am particularly interested in AI-powered branding, Consumer Psychology, Neuromarketing, FinTech, Electronic Banking, Hyper-Personalization, Digital Consumer Behaviour, Marketing Intelligence, Zero-Click Commerce, Virtual Try-On Technologies, Society 5.0, and Human-AI Collaboration. My objective is to develop research that contributes not only to academic theory but also to practical business solutions for organizations navigating digital disruption.
Over the years, I have published research in Scopus, Web of Science, ABDC-indexed journals, Springer Nature, Elsevier, Routledge, Taylor & Francis, CRC Press, and IGI Global. My work has focused on Digital Transformation, Customer Experience, Artificial Intelligence, Blockchain Applications, Strategic Analytics, Electronic Banking, Digital Business, Marketing Innovation, and Sustainable Business Development. I also hold patents and copyrights in areas related to customer satisfaction and business innovation.
My current research investigates Artificial Intelligence in Marketing, AI-Driven Branding Strategies, Marketing Analytics, Consumer Decision-Making, Digital Materiality, Immersive Commerce, Customer Experience, FinTech Innovation, Intelligent Personalization, and the evolving relationship between technology and consumer behaviour in digital ecosystems.
Research Areas: Artificial Intelligence | Digital Marketing | Marketing Analytics | Consumer Behaviour | Neuromarketing | FinTech | Digital Transformation | Customer Experience | AI Branding | Business Analytics | Research Methodology | Strategic Marketing | Electronic Banking | Blockchain | Society 5.0 | Marketing Intelligence.

Employment

  • University of Lucknow Assistant Professor
    2016 - Present
  • University of Lucknow Subject Expert
    2012 - 2016
  • TECHNO INSTITUTE OF MANAGEMENT SCIENCES ASSISTANT PROFESSOR
    2012 - 2014
  • AEGIS LIMITED SPECIALIST OPERATIONS
    2007 - 2011
  • QUDRAT EXPORTS ASSISTANT MARKETING MANAGER
    2003 - 2006

Education

  • UPRTO University Master of Commerce
    2013 - 2015

Projects & Funding

Projects & funding information is unavailable.

Publications (30)