Apoorva Bhatnagar

About

Dr. Bhatnagar is an Assistant Professor of Marketing at Symbiosis Institute of Health Sciences, Symbiosis International University, Pune. She is an experienced marketing educator and researcher with a Ph.D. in Marketing from Gurukula Kangri University, Haridwar, Uttarakhand. Dr. Bhatnagar's expertise spans a wide range of marketing disciplines, including celebrity endorsements, advertising, consumer behaviour, personality psychology, sustainable marketing, and artificial intelligence. She is an educator and researcher not by profession but by passion.

Employment

• Symbiosis International University Assistant Professor
  2025 - Present

Education

• Gurukul Kangri (Deemed to be University) Faculty of Management Studies PhD
  2017 - 2021

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Humanizing AI: How Anthropomorphic Chatbots Drive Customer Engagement in Online Travel Agencies
  International Journal of Tourism Research 2026 DOI: 10.1002/jtr.70285
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• Artificial Intelligence and Consumer’s Perception: A Research on Environmentally Conscious Consumer
  Journal of Metaverse 2024 DOI: 10.57019/jmv.1488022
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• Quality Education: Foundation for 16 SDGs
  Sustainability: Science, Policy, and Practice in India 2023 DOI: 10.1007/978-3-031-50132-6_4
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• USER’S INVOLVEMENT IN THE INFORMATION FLOW PARADIGM ON SOCIAL NETWORKING SITES DURING COVID-19: A STRUCTURAL EQUATION MODELLING APPROACH
  Journal of Content, Community & Communication 2022
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• Conscientiousness and social entrepreneurial vision: Testing the moderating effect of family influence
  International Journal of Business and Globalisation 2021 DOI: 10.1504/IJBG.2021.117351
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• Impact of environmental knowledge and awareness and openness to experience on green purchase behaviour: A mediation moderation analysis
  World Review of Entrepreneurship, Management and Sustainable Development 2021 DOI: 10.1504/WREMSD.2021.118659
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