Jugal Kishor

Employment

• Central University of Rajasthan
  2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (15)

• The nexus of sync advertising as an innovative advertising technique into consumer cognitive response
  International Journal of Business Innovation and Research 2026 DOI: 10.1504/ijbir.2026.150774
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• Effectiveness of utilising social media marketing to promote handicrafts: a comprehensive analysis from society standpoint
  International Journal of Procurement Management 2025 DOI: 10.1504/ijpm.2025.148607
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• The Unorganised Entrepreneurship: The Entrepreneur’s Role and Self-Employment
  India Studies in Business and Economics 2025 DOI: 10.1007/978-981-96-4313-4_3
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• MULTIDISCIPLINARY APPROACHES FOR SUSTAINABLE DEVELOPMENT
  CRC Press 2024 DOI: 10.1201/9781003543633
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• AI-Driven Decentralized Finance and the Future of Finance
  Advances in Finance, Accounting, and Economics 2024 DOI: 10.4018/979-8-3693-6321-8
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• A Review and Theoretical Foundation for Future Study on How Artificial Intelligence Is Affecting the Societal-Financial Interaction
  Advances in Finance, Accounting, and Economics 2024 DOI: 10.4018/979-8-3693-0082-4.ch003
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• Indian SMEs and Start-Ups
  Asia-Pacific Business Series 2023 DOI: 10.1142/13239
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• Deriving the hierarchy measures of green advertising using AHP analysis for a sustainable environment
  International Journal of Business Excellence 2022 DOI: 10.1504/IJBEX.2022.122744
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• Digital marketing modelling: a sustainable competitive advantage for SMEs
  World Review of Entrepreneurship, Management and Sustainable Development 2022 DOI: 10.1504/wremsd.2022.123764
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• Strategic assessment of influential determinants of social media engagement among SMEs
  International Journal of Procurement Management 2022 DOI: 10.1504/IJPM.2022.122561
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