0000-0002-1690-0033 Employment
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Indian Institute of Management Bangalore Associate Professor
Education
Education history is unavailable.
Projects & Funding
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Publications (46)
- The role of contextual factors in increasing Pay-What-You-Want payments: Evidence from field experiments Save
- Correction to: The effect of financial scarcity on discretionary spending, borrowing, and investing (Journal of the Academy of Marketing Science, (2021), 10.1007/s11747-021-00811-0) Save
- Pandemics and marketing: insights, impacts, and research opportunities Save
- Retailing and emergent technologies Save
- Social selling cues: The dynamics of posting numbers viewed and bought on customers' purchase intentions Save
- The effect of financial scarcity on discretionary spending, borrowing, and investing Save
- To earmark or not to earmark when gift-giving: Gift-givers' and gift-recipients' diverging preferences for earmarked cash gifts Save
- When do consumers value ethical attributes? The role of perceived quality in gift-giving Save
- The mitigating effect of matching regulatory focus with arousal-inducing stimuli in service failure situations Save
- When do consumers prefer partitioned prices? The role of mood and pricing tactic persuasion knowledge Save