Madhu Rani

About

I am a research scholar in the field of Management with a focus on digital marketing. My research explores consumer behavior on OTT platforms, linking management principles with emerging trends in digital marketing and audience engagement.

Employment

• Sharda University

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (8)

• Shift of Indian Consumers from Conventional Pay Television to Over-The-Top (OTT) Platforms: Analysis with PLS-SEM
  Dr. Mohammad A. Wadud 2024 DOI: 10.5281/ZENODO.13327760
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• Content Generated by Netflix: Scoping Review and Analysis
  Building AI Driven Marketing Capabilities 2024 DOI: 10.1007/978-1-4842-9810-7_10
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• Artificial Intelligence and Over the Top Platforms: Identifying Trends, Themes from Bibliometric Analysis
  Educational Administration: Theory and Practice 2023
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• Nutrition Information Post COVID-19: A twitter content analysis
  Asia Pacific Journal of Health Management 2023 DOI: 10.24083/apjhm.v18i2.2401
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• Post TV Trend: The Proliferation Of Digital Technology
  2023 9th International Conference on Advanced Computing and Communication Systems (ICACCS) 2023 DOI: 10.1109/icaccs57279.2023.10112836
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• AI and Over-the-Top (OTT)
  Revolutionizing Business Practices Through Artificial Intelligence and Data-Rich Environments 2022 DOI: 10.4018/978-1-6684-4950-9.ch010
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• Response of the Ayurvedic Healthcare Sector to COVID-19
  Cases on Emerging Market Responses to the COVID-19 Pandemic 2022 DOI: 10.4018/978-1-6684-3504-5.ch012
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• Transforming Business Through Digitalization: A Bibliometric Analysis Using VOS viewer
  2022 8th International Conference on Advanced Computing and Communication Systems (ICACCS) 2022 DOI: 10.1109/icaccs54159.2022.9785187
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