SA

Suresh A.S

Research areas: Business, Management and Accounting · Marketing · Consumer Behavior in Brand Consumption and Identification · Consumer Behavior and Marketing Influence · Job Satisfaction and Organizational Behavior

ORCID iD 0000-0002-1719-023X
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About

Areas of Interest Retail, sales, distribution, consumer behavior. Published more than 30 articles in the above realm. Also published case studies.

Employment

Employment history is unavailable.

Education

Education history is unavailable.

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Publications (53)

  • Factors Influencing Association of Intermediaries in the Supply Chain of Consumer Healthcare Brands
    Journal of Distribution Science 2021
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  • Factors of shopping through m-commerce and its impact on consumer purchase intention: A covid-19 pandemic paradigm
    Indian Journal of Ecology 2021
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  • A study of factors of internet addiction and its impact on online compulsive buying behaviour: Indian millennial perspective
    Global business review 2020
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  • A study of interrelation of psychological factors and demographic variables and its impact on compulsive buying behavior: A Marketing Perspective.
    Journal of Business and Retail Management Research 2019
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  • A study on the value chain of domestic multi brand retail in the convenience stores format and their interrelationship at Bangalore
    2019
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  • DETERMINANTS OF FACTORS OF RETAIL STORE ATTRIBUTES AND ITS IMPACT ON CONSUMER PERCEPTION AND ADOPTION OF STORES.
    PIMT Journal of Research 2019
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  • Factors affecting Consumer Purchase Decision for Smartphones in India
    International Journal of Management Studies 2019
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  • Factors of Efficient Distribution Channel and its Impact on Channel Superior Performance: Evidence from the Indian Pharmaceutical Industry
    International Journal of Management Studies 2019
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  • Factors of store attributes and image and its impact on consumer purchase intention in organized grocery retail stores in the city of Bangalore
    PIMT Journal of Research 2019
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  • Impact of Catchment, Direct to Consumer Advertisement on Consumer Buying Intention: Retailer and Consumer Aligned Perspective from Indian Pharmaceuticals Industry
    International Journal of Management Studies 2019
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  • Scope of E-Commerce over Petroleum Products with Portable Refuellers in Succeeding Decades
    Ushus Journal of Business Management 2019
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  • A Study of Factors influencing buying Behaviour of utilitarian and Hedonic Shoppers: Evidence from FMCG, Sports, Jewelry, Books and apparels retail formats.
    2018/03/08 2018
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  • A Study of Factors of Consumer Buying Behavior and its Influence on Consumer Perception: Evidence from Value Fashion Retail in The City of Bengaluru
    International Journal of Management Studies 2018
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  • A Study of Factors of Lifestyle and its impact on Nutraceutical Consumption: India Perspective
    Asian Journal Of Management 2018
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  • A Study of Factors of Motivation for Forwarding Content in Social Media and Determining the Influence of Mavens of Social Media: Evidence from Face-Book
    International Journal of Management Studies 2018
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  • A Study of Factors of Subliminal Advertising and its Influence on Consumer Buying Behavior
    International Journal of Management Studies 2018
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  • Case Study: Go to Market Strategy (Spicerush)
    International Journal of Management Studies 2018
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  • Determinants of Consumer Buying Behaviour and its Effect on Buying Intention: Evidence from Indian Organised Sports Retail
    International Journal of Management Studies 2018
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  • Determinants of Consumer Buying Behaviour and its Effect on Buying Intention: Evidence from Indian Organised Sports Retail
    International Journal of Management Studies 2018
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  • Determinants of Factors Influencing Beer Consumption and its Impact on First time Drinkers: Evidence from Indian Beer Market
    International Journal of Management Studies 2018
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