Vikram Baliga

Employment

• Manipal Academy of Higher Education Associate Professor
  2011 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (6)

• Consumer behaviour towards geographical indication products in emerging economies: a systematic literature review using TCCM-ADO framework
  Cogent Business & Management 2026 DOI: 10.1080/23311975.2026.2630424
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• Crude Distrust: Petroleum Endowment, Reciprocity, and the Erosion of Interpersonal Trust
  2026 DOI: 10.2139/ssrn.6848714
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• Mapping Celebrity Endorsements in the Food Industry : A Bibliometric Study
  Indian Journal of Marketing 2025 DOI: 10.17010/ijom/2025/v55/i7/175199
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• Impact of entrepreneurial mindset and motivation on business performance: deciphering the effects of entrepreneurship development program (EDPs) on trainees
  Cogent Business & Management 2024 DOI: 10.1080/23311975.2024.2314733
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• Impact of entrepreneurship development programmes on economic aspects of trainees: Evidence from training centres in India
  African Journal of Science, Technology, Innovation and Development 2022 DOI: 10.1080/20421338.2021.1917485
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• Entrepreneurship Training and Business Outcomes: Examining the impact of Entrepreneurship Development Programs (EDPs) on Psychological Skills and Social Competency Aspects of Trainees in South India
  2022 DOI: 10.2139/ssrn.4283346
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