Jitender Kumar

Employment

• Birla Institute of Management Technology Faculty
  2022 - Present

Education

Education history is unavailable.

Projects & Funding

Projects & funding information is unavailable.

Publications (24)

• Social media and the bottom of the pyramid: a systematic literature review and future research agenda
  International Journal of Emerging Markets 2025 DOI: 10.1108/IJOEM-08-2022-1340
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• Positioning the Taboo Product: PeeBuddy
  FIIB Business Review 2024 DOI: 10.1177/23197145231151737
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• Savant Electronics Sustainability or Corporate Social Responsibility
  Advances in Human Resources Management and Organizational Development 2024 DOI: 10.4018/979-8-3693-3238-2.ch009
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• Impact of AI-focussed technologies on social and technical competencies for HR managers – A systematic review and research agenda
  Technological Forecasting and Social Change 2024 DOI: 10.1016/j.techfore.2024.123301
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• Building Resilience in Global Business During Crisis Perspectives from Emerging Markets
  2024
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• Connecting BOP consumers and retailers: What drives small-time retailing through social media?
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2023.103679
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• Enablers and inhibitors of digital hoarding behaviour. An application of dual-factor theory and regret theory
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2023.103645
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• Holding on to your memories: Factors influencing social media hoarding behaviour
  Journal of Retailing and Consumer Services 2024 DOI: 10.1016/j.jretconser.2023.103617
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• Investigating the Role of Consumer Personality Orientations and Use of Threat in Social Cause Advertising during Covid 19
  Journal of Promotion Management 2023 DOI: 10.1080/10496491.2023.2165211
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• Managing and Strategising Global Business in Crisis: Resolution, Resilience and Reformation
  Taylor and Francis 2023
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